Unit 9 Assignment: Social Media Strategy for Competitive Advantage

Social Media Strategy for Competitive Advantage Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation. Using the Horn Nord, Paliszkiewicz and Koohang article in the rea...