UMUC MRKT310 Week 5 Quiz 2015
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Question
Question 1
There are four levels of a product: core, tangible, augmented, and promised Which of the following represents an intangible product?
1) A new projector screen TV for teens to share with their friends
2) An outdoor kitchen to improve the value and appearance of a home
3) Life insurance with a high premium and high cash value after 20 years
4) A new Range Rover for its unique styling and brand name
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Question 2
What is the advantage of a service-dominated approach t...
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UMUC MRKT310 Week 5 Quiz 2015•UMUC MRKT310 Week 5 Quiz 2015
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Question
Question 1
There are four levels of a product: core, tangible, augmented, and promised Which of the following represents an intangible product?
1) A new projector screen TV for teens to share with their friends
2) An outdoor kitchen to improve the value and appearance of a home
3) Life insurance with a high premium and high cash value after 20 years
4) A new Range Rover for its unique styling and brand name
View Feedback
Question 2
What is the advantage of a service-dominated approach t...