UMUC MRKT310 Week 4 Quiz 2015
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Question
Question 1
Target marketing may also be considered as ________.
1) wide blasts of media messages
2) shotgun marketing
3) undifferentiated marketing
4) differentiated marketing
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Question 2
If you were describing a market for farm equipment, which segmentation basis would be the primary descriptor of the market segment?
1) demographic
2) behavioral
3) psychographic
4) geographic
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Question 3
What kind of information would be considered in demographic segmentation?...
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UMUC MRKT310 Week 4 Quiz 2015•UMUC MRKT310 Week 4 Quiz 2015
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Question
Question 1
Target marketing may also be considered as ________.
1) wide blasts of media messages
2) shotgun marketing
3) undifferentiated marketing
4) differentiated marketing
View Feedback
Question 2
If you were describing a market for farm equipment, which segmentation basis would be the primary descriptor of the market segment?
1) demographic
2) behavioral
3) psychographic
4) geographic
View Feedback
Question 3
What kind of information would be considered in demographic segmentation?...