Saint Leo MBA565 Module 3 Quiz latest 2016
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Module 3 quiz
Question 1. __________ is the concept that a customer will adopt an innovation only if he or she considers it to be an improvement over the current product being used to satisfy the same need.
Observability
Planned obsolescence
Relative advantage
Need recognition
Question 2. Which of the following terms best describes the set of products that the customer has no intention of buying?
Evoked set
Inert set
Purchase set
Latent set
Question 3. Economic theory suggests that rational cust...
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Saint Leo MBA565 Module 3 Quiz latest 2016•Saint Leo MBA565 Module 3 Quiz latest 2016
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Module 3 quiz
Question 1. __________ is the concept that a customer will adopt an innovation only if he or she considers it to be an improvement over the current product being used to satisfy the same need.
Observability
Planned obsolescence
Relative advantage
Need recognition
Question 2. Which of the following terms best describes the set of products that the customer has no intention of buying?
Evoked set
Inert set
Purchase set
Latent set
Question 3. Economic theory suggests that rational cust...