Saint LEO MBA565 Module 2 Quiz latest 2016
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1. Which of the following types of qualitative research explores the reasoning behind customer purchase behavior? Phenomenological research Exploratory research Clinical research Behavioral research Question 2. Which of the following is an example of an internal source of secondary data? A trade publication A past marketing plan A trade association An academic publication Question 3. Personal interactions with survey respondents could lead to answers that would not be given otherwise. This gives...
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Saint LEO MBA565 Module 2 Quiz latest 2016•Saint LEO MBA565 Module 2 Quiz latest 2016
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1. Which of the following types of qualitative research explores the reasoning behind customer purchase behavior? Phenomenological research Exploratory research Clinical research Behavioral research Question 2. Which of the following is an example of an internal source of secondary data? A trade publication A past marketing plan A trade association An academic publication Question 3. Personal interactions with survey respondents could lead to answers that would not be given otherwise. This gives...