MKT571 WEEK 6 QUIZ
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MKT571 WEEK 6 QUIZ MKT571 WEEK 6 QU 1
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1. The purpose of profitability control is to
understand the efficiency of the sales force, advertising, sales promotion, and distribution
evaluate and improve the spending efficiency and impact of marketing expenditures
examine where the company is making and losing money
examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
2. ________ is the process by which firms assess the effects of their marketing activities and programs and make ne...
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MKT571 WEEK 6 QUIZ•MKT571 WEEK 6 QUIZ
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1. The purpose of profitability control is to
understand the efficiency of the sales force, advertising, sales promotion, and distribution
evaluate and improve the spending efficiency and impact of marketing expenditures
examine where the company is making and losing money
examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
2. ________ is the process by which firms assess the effects of their marketing activities and programs and make ne...