MKT 571 Week 3 Quiz
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1 Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. 
trial qualities
search qualities
credence qualities
experience qualities
2 Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?
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MKT 571 Week 3 Quiz•MKT 571 Week 3 Quiz
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1 Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. 
trial qualities
search qualities
credence qualities
experience qualities
2 Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?
Late entry
Parallel entry
Exchange e...