MKT 571 ALL WEEK QUIZ WITH FINAL EXAM
MKT 571 ALL WEEK QUIZ WITH FINAL EXAM
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MKT 571 ALL WEEK QUIZ WITH FINAL EXAM (NEW)
- Exam (elaborations) • 46 pages • 2019
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MKT 571 Quiz 1 
1 When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
Value capture 
Value chain
Presence 
Operational excellence 
2 During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?
To beat the competition to a sale
To deepen customer loyalty
To decide which customers should receive a n...
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