MKT 561 Final Exam
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MKT 561 Final Exam MKT 561 Final Exam (Newes 2
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1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
test marketing
idea screening
product development
product soft launch
2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
Customer complaints
Effective reach
Share of shelf
Trial rate
3. Creative strategies refer to the ________.
amount of creative content in a communications message
degree of innovation invo...
- Exam (elaborations)
- • 10 pages's •
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MKT 561 Final Exam•MKT 561 Final Exam
Preview 1 out of 10 pages
1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
test marketing
idea screening
product development
product soft launch
2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
Customer complaints
Effective reach
Share of shelf
Trial rate
3. Creative strategies refer to the ________.
amount of creative content in a communications message
degree of innovation invo...
1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
test marketing
idea screening
product development
product soft launch
2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
Customer complaints
Effective reach
Share of shelf
Trial rate
3. Creative strategies refer to the ________.
amount of creative content in a communications message
degree of innovation invo...
- Exam (elaborations)
- • 10 pages's •
-
MKT 561 Final Exam•MKT 561 Final Exam
Preview 1 out of 10 pages
1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
test marketing
idea screening
product development
product soft launch
2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
Customer complaints
Effective reach
Share of shelf
Trial rate
3. Creative strategies refer to the ________.
amount of creative content in a communications message
degree of innovation invo...