MKT 100 EXAM 2

Question 1 What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials like those for Cheerios? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world. A. focus groups B. Sampling C. copy testing D. ad concept testing Question 2 In a(n) ______, the featured brand name is mentioned, as is the brand name of a competitor....