MAR3803 week 5 quiz latest 2017
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Question 1
From Chapter 8 and Virtual Lecture 4 we learn that large, established firms find it difficult to invest in "disruptive" (discontinuous) innovation. They are far more comfortable investing in simple "sustained" (continuous) innovation to make minor improvements in existing products. For disruptive innovation to have its best chance of succeeding, an established company must:
Invest heavily in new ideas because the more they get out in the market, the more likely one of them wi...
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MAR3803 week 5 quiz latest 2017•MAR3803 week 5 quiz latest 2017
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Question
Question 1
From Chapter 8 and Virtual Lecture 4 we learn that large, established firms find it difficult to invest in "disruptive" (discontinuous) innovation. They are far more comfortable investing in simple "sustained" (continuous) innovation to make minor improvements in existing products. For disruptive innovation to have its best chance of succeeding, an established company must:
Invest heavily in new ideas because the more they get out in the market, the more likely one of them wi...