COM 539 Final Exam Guide
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COM 539 Final Exam Guide COM 539 Final Exam Guide (New, 201 1
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1. Relative to Americans, Canadians are more likely to be:
Happy and casual
Educated and informal
Bilingual and formal
Sociable and casual
2. Which of the following is an acceptable method of negotiating the price objection?
Apologize for the product’s high price
Clarify the link between price and quality
Make price the focal point of your presentation
Focus on an individual product feature
3. John Bieland, the equipment buyer for Great Lakes Manufacturing, purchased two large riveting machine...
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COM 539 Final Exam Guide•COM 539 Final Exam Guide
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1. Relative to Americans, Canadians are more likely to be:
Happy and casual
Educated and informal
Bilingual and formal
Sociable and casual
2. Which of the following is an acceptable method of negotiating the price objection?
Apologize for the product’s high price
Clarify the link between price and quality
Make price the focal point of your presentation
Focus on an individual product feature
3. John Bieland, the equipment buyer for Great Lakes Manufacturing, purchased two large riveting machine...