BUSN319 week 8 final exam 2017
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Question 1. 1 (TCO 4) Which of the following are measures used by marketing executives? (Points : 5)
Market share
Cost per lead
Retention rate
Cost per click
All of the above
Question 2. 2. (TCO 1) Marketing plans must enable results to be compared with planned targets, which allows _____, the flexibility to update original plans. (Points : 5)
replanning
contingency planning
downsizing
dynamic planning
proactive change
Question 3. 3. (TCO 3) Which marketing strategy focuses on a single market se...
- Exam (elaborations)
- • 13 pages's •
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BUSN319 Week 8 Final Exam 2017•BUSN319 Week 8 Final Exam 2017
Preview 1 out of 13 pages
Question 1. 1 (TCO 4) Which of the following are measures used by marketing executives? (Points : 5)
Market share
Cost per lead
Retention rate
Cost per click
All of the above
Question 2. 2. (TCO 1) Marketing plans must enable results to be compared with planned targets, which allows _____, the flexibility to update original plans. (Points : 5)
replanning
contingency planning
downsizing
dynamic planning
proactive change
Question 3. 3. (TCO 3) Which marketing strategy focuses on a single market se...
Question 1. 1 (TCO 4) Which of the following are measures used by marketing executives? (Points : 5)
Market share
Cost per lead
Retention rate
Cost per click
All of the above
Question 2. 2. (TCO 1) Marketing plans must enable results to be compared with planned targets, which allows _____, the flexibility to update original plans. (Points : 5)
replanning
contingency planning
downsizing
dynamic planning
proactive change
Question 3. 3. (TCO 3) Which marketing strategy focuses on a single market se...
- Exam (elaborations)
- • 13 pages's •
-
BUSN319 week 8 final exam 2017•BUSN319 week 8 final exam 201
Preview 2 out of 13 pages
Question 1. 1 (TCO 4) Which of the following are measures used by marketing executives? (Points : 5)
Market share
Cost per lead
Retention rate
Cost per click
All of the above
Question 2. 2. (TCO 1) Marketing plans must enable results to be compared with planned targets, which allows _____, the flexibility to update original plans. (Points : 5)
replanning
contingency planning
downsizing
dynamic planning
proactive change
Question 3. 3. (TCO 3) Which marketing strategy focuses on a single market se...