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Marketing Management Summary - Kotler & Keller (15th)
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
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COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
Marketing Management Summary - Kotler & Keller (15th)
Marketing Management Summary - Kotler & Keller (15th)
Marketing Management Summary - Kotler & Keller (15th)
Marketing Management Summary - Kotler & Keller (15th)
Marketing Management Summary - Kotler & Keller (15th)