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Summary Chapters 1 - 3, 5, 7 - 18.pdf

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This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 0178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recomme...

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  •  Boek
  • Samenvatting
  •  • 39 pagina's • 
  • door jmbrouwer • 
  • geupload  12-04-2018
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