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Models for strategic marketing
Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
- College aantekeningen
- • 4 pagina's •
Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
Marketing strategy 3 - Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
- College aantekeningen
- • 3 pagina's •
- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s