Marketing communication and the consumer Samenvattingen, Aantekeningen en Examens

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Marketing communication and the consumer FULL SUMMARY 2023-2024 Populair
  • Marketing communication and the consumer FULL SUMMARY 2023-2024

  • Samenvatting • 90 pagina's • 2023
  • FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal Populair
  • Test Bank for M: Marketing, 8th Edition by Dhruv Grewal

  • Tentamen (uitwerkingen) • 700 pagina's • 2023 Populair
  • Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) Section One: ASSESSING THE MARKETPLACE Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Digital Marketing: Online, Social, and Mobile Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics Chapter 5: Analyzing the Marketing Environment Section Two: UNDERSTANDING THE MARKETPLACE...
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College aantekeningen Marketing Communication and the Consumer (S_MCC)
  • College aantekeningen Marketing Communication and the Consumer (S_MCC)

  • College aantekeningen • 46 pagina's • 2023
  • Lecture notes Marketing Communication and the Consumer College aantekeningen Marketing Communication and the Consumer All lectures, except lecture 9 (guestlecture!) Alle colleges, behalve lecture 9 (guestlecture!)
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Summary of all literature marketing communication and the consumer 2023
  • Summary of all literature marketing communication and the consumer 2023

  • Samenvatting • 82 pagina's • 2023
  • Ook in voordeelbundel
  • extensive Summary all literature marketing and corporate communication 2023
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 Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages  Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages
  • Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages

  • Overig • 552 pagina's • 2023
  • Test Bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1. 19 Chapters (Complete Download). 552 Pages TABLE OF CONTENTS Part 1 Understanding Integrated Marke ting Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning ...
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College aantekeningen en lecture samenvatting Marketing Communication And The Consumer (S_MCC)
  • College aantekeningen en lecture samenvatting Marketing Communication And The Consumer (S_MCC)

  • College aantekeningen • 44 pagina's • 2022
  • College aantekeningen en college samenvatting Marketing Communication And The Consumer (S_MCC). Gebaseerd op de colleges van de docenten, exclusief guest lectures. Document volgt rode draad van de colleges.
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)
  • COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)

  • Overig • 16 pagina's • 2024
  • COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS) Assignment 04 (EXAMINATION PORTFOLIO) ASSIGNMENT 04 – EXAMINATION PORTFOLIO o No extensions of the due date will be granted as this is an examination portfolio. o The submission of the examination portfolio is compulsory. o The following assignment is your examination portfolio. To ensure that a brand is built in a consistent manner in the new marketing era, the elements of the IMC mix should be implemented to guarantee consist...
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DPR2602 Assignment 1 Semester 2 2023
  • DPR2602 Assignment 1 Semester 2 2023

  • Tentamen (uitwerkingen) • 12 pagina's • 2023
  • STUDENT NAME : MAHLATSE ALPHEOUS NGOBENI STUDENT NUMBER : MODULE : DPR2602 MODULE NAME : COMMUNICATION THEORY ASSIGNMENT NO. : 01 UNIQUE CODE : SEMESTER : 01 YEAR : 2022 lOMoARcPSD| 2 DECLARATION OF OWN WORK I, Mahlatse Alpheous Ngobeni (NAME and SURNAME) confirm that:  this MODULE contains my own, original ideas and work  those ideas, or work, that are not my own, have been cited through the prescribed referencing system which I have familiarised ...
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Test Bank for CB 9th Edition by Barry J. Babin
  • Test Bank for CB 9th Edition by Barry J. Babin

  • Tentamen (uitwerkingen) • 1117 pagina's • 2022
  • Test Bank for CB 9th Edition by Barry J. Babin, Eric Harris. ISBN-13: 8205 Full Chapters test bank includes Multiple Choice questions with answers, True False. Contents Chapter 1: What Is CB and Why Should I Care? 1-1: Consumption and Consumer Behavior 1-2: The Ways in Which Consumers Are Treated 1-3: The CB Field’s Role in Business, Society, and for Consumers 1-4: Different Approaches to Studying Consumer Behavior 1-5: Consumer Behavior Is Dynamic Chapter 2: Value and the Consume...
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Test Bank for Principles of Marketing, 18th Edition by Philip Kotler
  • Test Bank for Principles of Marketing, 18th Edition by Philip Kotler

  • Tentamen (uitwerkingen) • 1055 pagina's • 2022
  • Test Bank for Principles of Marketing 18e 18th Edition by Philip Kotler, Gary Armstrong. ISBN-13: 3982 Full Chapters test bank included PART 1: DEFINING MARKETING AND THE MARKETING PROCESS Marketing: Creating Customer Value and Engagement Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE Analyzing the Marketing Environment Managing Marketing Information to Gain Customer Insights ...
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MARKETING PRAXIS 5561 QUESTIONS AND ANSWERS
  • MARKETING PRAXIS 5561 QUESTIONS AND ANSWERS

  • Tentamen (uitwerkingen) • 17 pagina's • 2023
  • Which of the following retail businesses is most likely to focus its product mix on width? - Answer- Option (A), Department Store, is correct. Product mix width (or breadth) refers to the number of product lines an organization offers. Product line depth is the number of product items in a product line. An effective manager understands that, compared to primary data, secondary data is... - Answer- Option (D), Useful for forming a situation analysis, is correct. Secondary data has already been...
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