Cross cultural marketing (E_IBA1_CCM)

It includes books Masterson :chapter 1-12, De Mooij: Chapter 1,3,4,6,8,9,11. It is new book required from 2019.

Marketing summary of the (new) book for the Cross-Cultural Marketing course: "Global Marketing: Contemporary Theory, Practice and Cases" by Alon et al. Second edition.

Marketing summary of the (new) book for the Cross-Cultural Marketing course: “Global Marketing; Contemporary Theory, Practice and Cases” by Alon et al. Second edition.

Good luck for the exam!! This summary contains all the necessary material out of the book GLOBAL MARKETING (I. Alon, E. Jaffe, C.Prange, D. Vianelli). It also contains some adittional lecture material

Summary of the book Global Marketing Contemporary Theory, Practice, and Cases (second edition).

This document contains a summary of the 4th edition of Marketing Across Culture and the most important parts of the lectures, I've been to quite a lot of them, really. I matched the chapters with the lectures. I summarised the pdf file that I found online, which is not that different from the 6th edition. The file contains quite a lot of visuals and is not too long.

A summary of the book: Usunier, Jean-Claude and Julie Anne Lee (2013), Marketing Across Cultures, Sixth Edition, Pearson Education: Harlow, England

PIBS lecture slides

Ook alle antwoorden erbij, super handig!