Theories of Marketing (6314M0185Y)

This document consists of an overview of all required literature from course Theories of Marketing Fall Semester in Academic Year 2021/2022

This document presents summary of all knowledge clips from course Theories of Marketing from Fall Semester in Academic Year 2021/2022

Theories of Marketing Business Admin - Consumer Marketing Notes + All Articles

This summary contains a summary of the articles of Theories of Marketing

This document includes a summary of all reading materials (e.g. academic journals, research paper, conference press) mandatory for the exam and structured as follows: introduction, findings, conclusion and practical implications. This summary is thorough and detailed enough to successfully pass the exam and includes all necessary information if you wish not to read the actual papers.

Summary of all material for Theories of Marketing (2021-2022): all knowledge clips, lecture notes + articles.

An overview of all topics and concepts that are discussed in the Theories of Marketing course. I linked concepts to each other as this was an important element on the exam.

I made notes of all knowledge clips, lectures, and seminars of the course. I passed this course with an 8.5 after studying this document.