Attitudes & Advertising (422056-B-6)

Nederlandse samenvatting van het boek The Psychology of Advertising (2e editie, 2015), plus alle voorgeschreven artikelen die ook als tentamenstof zijn opgegeven. De samenvatting gaat over de voorgeschreven hoofdstukken 1 tm 7. Met deze samenvatting heb ik zelf ruim een 9 gehaald voor het tentamen!

Very elaborate notes on course: Attitudes & Advertising, given by W. Sleegers

Summary of the lectures, articles, and book from the course Attitudes and Advertising. This summary contains: 1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 2) The following articles - Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. - Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105. -...

These are comprehensive Attitudes & Advertising notes that cover the entire lecture classes content as well as additional explanations provided by the professor which help with the understanding of essential topics discussed throughout the course. The summary excludes lectures 13&14 as they are Q&A sessions and do not provide any additional content. The notes are 87 pages of concise exam-focused material ensuring that the student only focuses on knowing what is required to do well on the exam. G...

This document is perfect when you don't want to read a lot. It's a short summary with definitions and studies (mainly lecture material) of Attitudes & Advertising. This subject was given by Willem Sleeger at Tilburg University.

Lecture notes Attitudes and Advertising

This summary includes all the important aspects from the lectures and the book concerning the subject Attitudes & Advertising.