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BTEC Assignment Unit 18 Managing a business event Understand the role of an event organiser 
Be able to plan a business event 
Be able to run a business event 
Be able to follow up after a business event 
Describe the skills required of an event organiser 
Explain the role of an event organiser 
Prepare a plan for a business event 
Arrange and organise a venue for a business event, ensuring health and safety requirements are met 
Provide support for the running of an event 
Produce g...
BTEC Assignment Unit 11 Relationship Marketing P1 P2 P3 P4 P5 
Understand the development and application of relationship marketing 
Know the different methods of attracting and keeping customers Be able to investigate quality issues 
Understand the role of customer relationship management (CRM) systems 
Describe the development of relationship marketing 
Explain how relationship marketing can be applied to a selected business 
Describe different methods used to attract and retain custo...
Assignment BTEC Unit 4 Business Communication. 
Explain different types of business information their sources and purposes 
Present complex internal business information three different methods appropriate to the user's needs 
Produce corporate communications 
Evaluate the external corporate communications of an existing product or service 
Explain the legal and ethical issues in relation to the use of business information 
Explain the operational issues in relation to the use of business i...