Retail & Omnichannel marketing (EBM880B05)

Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

Summary of reader from Quix

Summary Retail & Omni-Channel Marketing book

Summary of the articles for the course Retail & Omnichannel marketing which is an elective of Msc Business Administration masters at the Rijksuniversiteit Groningen

Comprehensive & complete summary of the lectures, articles, and chapters of Retail & Omnichannel Marketing.