Principles of Consumer Behavior (MAN-BKV64)

example exam questions per chapter of the book - Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-292-26924-5]

Summary of the chapters 1 t/m 9 + 14 and 15 and the articles of the course.

Summary of the course 'Principles of Consumer Behavior'. Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)

Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...

Summary of the book: Schiffman, L.G. and J.L. Wisenblit (2015), Consumer Behavior, Global Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-273-78713-6] Chapter 1-9, 14 & 15 (the required chapters for the course "Principles of Consumer Behavior").