Marketing communications a european perspective, sixth edition (CIWB153)

Radboud Universiteit Nijmegen (RU)

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Marketing Communications

Patrick De Pelsmacker, Maggie Geuens

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Summary Marketing Communications A European Perspective

Summary Marketing Communications A European Perspective
Samenvatting • 57 pagina's • 2021

A summary about the course 'Marketing Communications' in the second period of the first year of International Business Communication

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Marketing Communications Summary RU (including important parts of book)

Marketing Communications Summary RU (including important parts of book)
Samenvatting • 56 pagina's • 2021

A summary which contains of all you need to know for the exam! I received a 9,3 using this summary. All the important parts of the book are in there and everything that has been discussed during the lectures.