CPD

The answers I gave to the 9 exam questions, including examples for every question. I don't know if these are the right answers, but most answers are coming out of the book. With these answers I got an 6.8. - What is concepting and why is it called “marketing in reverse”? - Compare and contrast two philosophies of Shaw and Ivens, arguing why you think one of them is more important than another. - How is a following different from a target market? What are the advantages of each? - What are t...