Hogeschool InHolland (INHOLLAND) • International Tourism Management
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Elaborate summary of the Marketing and Managing Tourism Destinations book written by Alastair M. Morrison (Chapters 1,2,5,7,12,13,14) including practice questions to fill in.
A compact but useful summary of my Entrepreneurship lectures (that I had in term 4.2). It covers the following subjects: Canvas Business Model, Pricing mechanisms, Lean Start-up Method, The Feedback Loop.
Marketing lectures summary (term 4.2 for me at the time), including subjects: Marketing plan, Marketing tools (DESTEP, Five forces model, Competition analysis, SWOT, Confrontation matrix), Marketing stragies, Content marketing, Search engine marketing, Social media, E-mail marketing.
Detailed summary of Du Cros' & McKercher's "Cultural Tourism" book, 2nd edition 2015 (Chapters 1 to 10).
Information and explanation of basic statistics from Tourism Management year 2
Change Management summary for Tourism study in second period
Marketing Communication summary for the classes of second period.
Summary of the Cultural Tourism book needed for classes in meaningful encounters or cultural tourism.
Organization & Management, an international approach. Summary in English. Wolters-Noordhoff book, van Dam.