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Bachelor scriptie

Erasmus Universiteit Rotterdam (EUR)

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Cultural Adaption or Worldwide Standardization? A Comparative Analysis of IKEA's Global Advertising Strategies in the Netherlands, Germany, the United

  • Cultural Adaption or Worldwide Standardization? A Comparative Analysis of IKEA's Global Advertising Strategies in the Netherlands, Germany, the United

  • Scriptie • 58 pagina's • 2012
  • A comparative analysis of print- and television advertisements and catalogue texts by IKEA among different countries (the Netherlands, the US, the UK and Germany), using the five cultural dimensions as defined by Hofstede.
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  • €2,99
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