Social Media Marke ng Cer fica on (Stukent) Key
concepts of all the chapters in the Stukent Social Media
Marke ng Course. Ques ons and answers Newest
RATED A+ NEW EDITION
Marke ng and adver sing are the same thing. - Ans False
If you increase the number of new customers in your business, you are guaranteed to grow
your business. - Ans False
Marke ng is the process of communica ng a company's value to the customer. - Ans True
What are the Four P's of Marke ng? - Ans Product, Price, Promo on, Place
Target markets are iden fied groups of consumers who are most likely to purchase your
product or service. - Ans True
Which common research method is best for ge&ng an in-depth look at consumers' thoughts
and ideas about a product or service? - Ans focus groups
Ads, emails, and text messages are all examples of marke ng approaches. - Ans True
Why do companies need marke ng? - Ans increase sales, build customer awareness, and
acquire new customers
Which common research method is best for gathering demographic and quan ta ve data? -
Ans surveys
, According to the reading, before crea ng content, what ques on should you ask yourself? -
Ans "Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - Ans social
media marke ng
With the help of social media, the online world today has shi,ed from a one-to-many to a
many-to-many method of interac on. - Ans True
A social media marke ng plan needs to be in place before your social media efforts begin. -
Ans True
What was the first "true" social media network"? - Ans MySpace
What does the acronym SEO stand for? - Ans Search Engine Op miza on
Content marke ng is a form of marke ng that involves crea ng and sharing online material
that specifically promotes your brand? - Ans False
A key performance indicator is something you can measure--usually performance-based--that
helps you evaluate the success of your business. - Ans True
Which of the following most closely represents the percentage of marke ng execu ves you use
social media as part of their marke ng strategies? - Ans over 90 percent
What is the first step of the six-step process of a social media marke ng plan? - Ans create
social media marke ng objec ves and goals
concepts of all the chapters in the Stukent Social Media
Marke ng Course. Ques ons and answers Newest
RATED A+ NEW EDITION
Marke ng and adver sing are the same thing. - Ans False
If you increase the number of new customers in your business, you are guaranteed to grow
your business. - Ans False
Marke ng is the process of communica ng a company's value to the customer. - Ans True
What are the Four P's of Marke ng? - Ans Product, Price, Promo on, Place
Target markets are iden fied groups of consumers who are most likely to purchase your
product or service. - Ans True
Which common research method is best for ge&ng an in-depth look at consumers' thoughts
and ideas about a product or service? - Ans focus groups
Ads, emails, and text messages are all examples of marke ng approaches. - Ans True
Why do companies need marke ng? - Ans increase sales, build customer awareness, and
acquire new customers
Which common research method is best for gathering demographic and quan ta ve data? -
Ans surveys
, According to the reading, before crea ng content, what ques on should you ask yourself? -
Ans "Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - Ans social
media marke ng
With the help of social media, the online world today has shi,ed from a one-to-many to a
many-to-many method of interac on. - Ans True
A social media marke ng plan needs to be in place before your social media efforts begin. -
Ans True
What was the first "true" social media network"? - Ans MySpace
What does the acronym SEO stand for? - Ans Search Engine Op miza on
Content marke ng is a form of marke ng that involves crea ng and sharing online material
that specifically promotes your brand? - Ans False
A key performance indicator is something you can measure--usually performance-based--that
helps you evaluate the success of your business. - Ans True
Which of the following most closely represents the percentage of marke ng execu ves you use
social media as part of their marke ng strategies? - Ans over 90 percent
What is the first step of the six-step process of a social media marke ng plan? - Ans create
social media marke ng objec ves and goals
