Essay
Essay 1> Fear and Humor Essay 2> communicating anger appears to be the root deriving the most cooperation from a negotiation
Evoking social interaction through the “angry-fearful-root of persuasion” References Dunn, L., & Hoegg, J. (2014). The impact of fear on emotional brand attachment. Journal of Consumer Research, 41, 152–168. Hendriks, H., Van den Putte, B., & De Bruijn, G.-J. (2013). Changing ...
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