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Real Estate Marketing SAE – 100 Exam Questions & Answers | SEO, CMA, AIDA, Fair Housing, TREC Rules | 2025/2026 – Champions University

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This document features a thoroughly structured set of 100 verified exam questions and answers for the Sales Agent Apprentice Education (SAE) Real Estate Marketing course at Champions University, tailored for the 2025/2026 academic year. It is designed to support students, sales agents, and aspiring professionals in mastering the core principles of real estate marketing, compliance, and communication. The material presents a comprehensive blend of marketing strategy, legal regulations, generational trends, and professional practice—all with direct alignment to current TREC and federal guidelines. Each answer is clearly explained, promoting not just memorization but genuine understanding of the principles behind real estate marketing success. Topics covered include: Marketing Models & Strategy: AIDA, SWOT, Four Ps, geographic and demographic farming, CMA usage, niche marketing Client Psychology & Communication: Buying motivations, emotional phases of purchasing, learning styles, communication styles (feeler, analyst, driver, theorist), personality types (whale, dolphin, shark, urchin) Digital Tools & Media: SEO, social media platforms, hashtags, MLS syndication, virtual tours, blog marketing, video and visual listing strategies Legal & Ethical Standards: Fair Housing definitions (steering, blockbusting, channeling), CAN-SPAM Act, TREC rules on advertising, IABS, Consumer Protection Notice, ADA compliance, DTPA violations Contracts & Offer Process: Acceptance, counteroffer, negotiation, powers of an offeree, contract terminology Professional Conduct: Independent contractor vs. employee status, commission structure, Canons of Professional Ethics, advertising violations Generational Marketing & Demographics: Characteristics of Gen Z to Baby Boomers, targeted buyer insights, macro trends post-COVID Financing Knowledge: FHA, VA, ARM, conventional loans, PITI, CRV, and loan eligibility documents Market Research & Appraisal: Steps in market research, value characteristics (DUST), appraisal principles, use of MLS and hotsheets This document is particularly valuable for: Students enrolled in SAE Real Estate Marketing courses Individuals completing required SAE hours for license renewal Candidates in real estate licensing programs, pre-licensing, and real estate exam prep Professionals studying real estate communications, sales psychology, or Texas real estate law and ethics Whether you're preparing for an exam or building a career in real estate, this resource gives you a practical edge in understanding how to market properties effectively, stay compliant, and connect meaningfully with clients. Keywords: real estate marketing, SAE exam, SEO, CMA, AIDA model, Fair Housing, TREC rules, communication styles, buyer psychology, MLS, listing strategy, niche marketing, virtual tours, independent contractor, social media marketing, FHA, VA loans, negotiation, Champions University

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2025/2026
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Champions Real Estate Marketing SAE
2025/2026 Exam Questions and Verified
Answers | Already Graded A+



Uses of SEO's - 🧠ANSWER ✔✔SEO employs strategies that promote your

site up in the ranks of a search results page, making you more visible to

prospective clients. Agents can enlist professional SEO writers who

understand the complex algorithms major search engines like Google and

Yahoo use to index websites.

Use of forms - CMA, IABS, Seller's Disclosure - 🧠ANSWER

✔✔Comparative Market Analysis - A report prepared by an agent to help a

seller realistically price their property




Information About Brokerage Services - The mandatory disclosure notice

that must be presented to both prospective buyers and sellers

,Seller's Disclosure - A Seller's Disclosure Notice is prepared by the seller

and the seller is responsible for the accuracy of the information


Types of Inflation - 🧠ANSWER ✔✔-Demand pull inflation - More money in

market fewer goods for sale

-Cost push inflation - costs of production and services increase


Requirements of offers - 🧠ANSWER ✔✔If a broker receives more than one

offer, all offers must be presented to the seller unless instructed otherwise.

No offer has a priority of presentation over another. The broker should

submit all offers promptly. F


Factors used to determine Broker's fees - 🧠ANSWER ✔✔Commission splits

and commission fees are all negotiated amounts determined by the broker

of record

Fair Housing terminology - blockbusting, channeling, steering - 🧠ANSWER

✔✔Blockbusting - Another name for panic peddling with sellers

, Channeling/Steering - involves taking buyers or renters to, or away from, a

particular area based on race, religion, etc., of the buyer or renter


Communication styles - 🧠ANSWER ✔✔Feeler - Feelers prefer to deal with

situations according to their "feelings"; that is, they frequently respond with

"gut reactions."




Analyst - Analyst: Analysts have a desire to relate to their environment by

thinking things through step by step. Facts and data are their tools. Most

analysts focus on being precise and systematic in their approach to

problems




Driver: The driver's time orientation is the present, the here and now. As a

result, most drivers respond to things they can touch, see, and feel-things

of an immediate and tangible nature.




Theorist: Theorists are individuals who look forward to the future with a

global perspective. They are good with concepts and can often relate

disparate thoughts and ideas into meaningful wholes


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