MGT 8803 SUPPLY CHAIN EXAM
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Strategy can be best described as the goal directed actions to gain and
sustain ___?
- high performance in advancing industry capabilities
- superior performance in the markets in which the firm operates
- long term financial profits and economic viability
- operational improvements and product advancements
- the earth's environment and the well-being of the communities in
which the firm operates
Ans: superior performance in the markets in which the firm
operates
According to Michael Porter the essence of strategy is ______.
- leveraging operational and marketing effectiveness to create
competitive advantage
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- choosing what not to do
- maximizing ROI while driving cost of capital down
- copying what works from competitors and avoiding what doesn't
work
- aligning the external market environment with the firm's business
model
Ans: choosing what not to do
True/False: A criticism of the Traditional Top-Down approach to
strategic planning is that management assesses the external
environment in terms of fit to the firm's current capabilities rather than
thinking more "outside the box" when formulating future strategies.
Ans: True
Consider both statements.
- Statement 1: Competitive advantage is always judged relative to
other competitors in the same industry or judged relative to industry
average.
- Statement 2: Regardless of cost, a differentiation strategy will always
result in a competitive advantage if the firm can charge a premium
price for its products.
Ans: Only statement 1 is True
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All of the following below are drivers that can create a differentiation
advantage and a greater willingness to pay except one. Select the one
that does not belong on the list:
- brand
- existence of complements
- economies of scale
- customer experience
- product features
- product performance
Ans: economies of scale
Which Statement below is true?
- Cost leadership is the most common generic strategy for firms
focused on niche markets
- A firm is said to have a sustainable competitive advantage if it can
consistently earn a profit every kayear for a prolonged period of time
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