Exam Review Questions And Answers
With Real Solutions
All of the following are part go the "Big Five" power conference except:
Big ten
AEC
Pac 12
SEC
Big 12
ACC CORRECT ANSWERS AEC
The average percent of overall school budgets used on interscholastic sports across the
United States is: CORRECT ANSWERS 5-8%
What are the things that give sport marketing their unique aspect? CORRECT
ANSWERS -subjective and heterogenous
-perishable
-intangible
-emotions
-socially consumed
-inconsistent
The first professional women's league was: CORRECT ANSWERS AAGBL
In what city did the first women's league originate? CORRECT ANSWERS Chicago
How many coaches and administrators in interscholastic athletics are employed across
the United States? CORRECT ANSWERS 300,000
What are the top three categories of sport participation motivation and what are their
definitions? CORRECT ANSWERS -Social: seeking interactions among participants
-Mastery: skill development, learning and personal challenge while seeking intrinsic
rewards
-Achievement: need to compete, to win, and to be the best while seeking extrinsic
rewards
Which of the following is not a reason that conferences exist? CORRECT ANSWERS to
provide transportation to national competitions
What revenue source does not occur in professional sports? CORRECT ANSWERS
contract extensions
, Things you can't live without vs things you desire is the difference between what 2 types
of needs? CORRECT ANSWERS physiological and acquired
A sport organizations success can be determined by if they ____ and satisfy customers'
unfulfilled needs ____ or faster that the ____ does. CORRECT ANSWERS meet, better,
competition
Which of the following sports are not one of the top 6 most popular interscholastic
sports? CORRECT ANSWERS Track&field, swimming, soccer
List, in chronological order, the first 4 major professional leagues. CORRECT
ANSWERS 1. MLB
2. NHL
3. NFL
4. NBA
"The process of designing and implementing activities for the production, pricing,
promotion and distribution of a sport product or sport business product to satisfy the
needs or desires of consumers and to achieve the company's objectives in a socially
responsible manner that creates a favorable exchange relationships." This is the
definition for? CORRECT ANSWERS Sport marketing
Match the national intercollegiate governing body with the correct headquarters and
date of incorporation: CORRECT ANSWERS NJCAA: Colorado Springs, CO; 1938
NCCAA: Greenville, SC; 1968
NAIA: Olathe, KS; 1940
AIAW: New York, NY; 1970-1981
NCAA: Indianapolis, IN; 1906
Circle the things that are part of what makes professional sport unique CORRECT
ANSWERS -structure and governance
-labor-managment relations
-emerging sources of media
Approximately how many million of high school students participate in athletics?
CORRECT ANSWERS 7.5 million
The amount of college and universities each year that clear a profit through their athletic
program is: CORRECT ANSWERS 8-16
Identify the 4 marketing keys CORRECT ANSWERS
Sport consumption attitudes are developed by all except the following: CORRECT
ANSWERS attitudes