SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An d overview d of d the d instructors’ d manual
This dinstructors’ dmanual dprovides dcommentary dfor dthe deighth dedition dof dthe
dtextbook dResearch dMethods dfor dBusiness dStudents. dThe dcommentary dis don da
dchapter dby dchapter dbasis dand dincludes:
chapter dlearning doutcomes;
summary dof dthe dcontent;
comments don dlikely dstudent dreactions dand dpossible duse dof dmaterials;
ideas dfor dstudents’ dpreparatory dwork;
suggestions dfor ddelivery din dthe dclassroom;
ideas dfor dstudents’ dfollow-up dwork.
In daddition, dwe dhave dincluded da dcopy dof da dresearch dproject dassignment, da dgroup
dresearch dproject dposter dassignment dand da dcopy dof da ddissertation dproposal
dassignment das dappendices.
Research dMethods dfor dBusiness d– dan doverview dof dthe deighth dedition
Pedagogic d features
The dover-riding dpurpose dof dResearch dMethods dfor dBusiness dStudents dis dto dhelp
dundergraduate dand dpostgraduate dstudents dand dstudents don dprofessional dcourses dto
dundertake dresearch. dEach dchapter ddeals dwith da dpart dof dthe dresearch dprocess dand
ddiscusses dthe dideas, dtechniques dand dmethods dusing das dlittle djargon das dis dpossible.
dTables, dchecklists dand ddiagrams dare dused dto daid dthis ddiscussion. dWherednew dterms dare
dintroduced dfor dthe dfirst dtime, dthey dare dshown din dbold, dand da ddefinition dor dexplanation
dfollows dshortly dafterwards. dThey dare dalso dlisted dwith da dbrief ddefinition din dthe
dglossary. dThe dapplication dof dappropriate dinformation dtechnology dis dconsidered, din
dmost dinstances das dan dintegral dpart dof dthe dtext. dChapters dhave dbeen dcross-referenced
das dappropriate, dand dan dindex dis dprovided dto dhelp dstudents dfind dtheir dway daround
dthe dbook.
Focus don dstudent dresearch dboxes dare dincluded dwithin dthe dtext dof deach dchapter.
dThese dare dbased don dactual dresearch dprojects, dundertaken dby dstudents, din dwhich
dpoints dmade din dthe dtext dare dillustrated. dIn dmany dinstances, dthese dworked
dexamples dillustrate dpossible dpitfalls dstudents dmay dcome dacross dwhile dundertaking
dtheir dresearch. dWhere da dpitfall dhas dbeen dillustrated, dit dwill, dit dis dhoped, dhelp dyour
dstudents davoid dmaking dthe dsame dmistake. dFurther dillustrations dare dprovided dby
5
© Pearson Education Limited 2019
, dfocus don dmanagement dresearch dand dresearch din dthe dnews dboxes.
Focus don dmanagement dresearch dboxes ddiscuss drecent dresearch din dbusiness dand
dmanagement. dThese dare dnormally dderived dfrom drefereed dacademic djournal darticles,
dand dstudents dare dlikely dto dbe dable dto ddownload dthe dactual darticles dfrom donline
ddatabases dat dtheir duniversity.
Focus don dresearch din dthe dnews dboxes dprovide dtopical dnews darticles dthat dillustrate
dpertinent dresearch-related dissues. dAll dthese dwill dhelp dstudents dto dunderstand dthe
dtechnique dor didea dand dto dassess dits dsuitability dor dappropriateness dto dtheir dresearch.
dBoxed dchecklists dprovide dstudents dwith dfurther dfocussed dguidance dfor dtheir down
dresearch.
6
© Pearson Education Limited 2019
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An d overview d of d the d instructors’ d manual
This dinstructors’ dmanual dprovides dcommentary dfor dthe deighth dedition dof dthe
dtextbook dResearch dMethods dfor dBusiness dStudents. dThe dcommentary dis don da
dchapter dby dchapter dbasis dand dincludes:
chapter dlearning doutcomes;
summary dof dthe dcontent;
comments don dlikely dstudent dreactions dand dpossible duse dof dmaterials;
ideas dfor dstudents’ dpreparatory dwork;
suggestions dfor ddelivery din dthe dclassroom;
ideas dfor dstudents’ dfollow-up dwork.
In daddition, dwe dhave dincluded da dcopy dof da dresearch dproject dassignment, da dgroup
dresearch dproject dposter dassignment dand da dcopy dof da ddissertation dproposal
dassignment das dappendices.
Research dMethods dfor dBusiness d– dan doverview dof dthe deighth dedition
Pedagogic d features
The dover-riding dpurpose dof dResearch dMethods dfor dBusiness dStudents dis dto dhelp
dundergraduate dand dpostgraduate dstudents dand dstudents don dprofessional dcourses dto
dundertake dresearch. dEach dchapter ddeals dwith da dpart dof dthe dresearch dprocess dand
ddiscusses dthe dideas, dtechniques dand dmethods dusing das dlittle djargon das dis dpossible.
dTables, dchecklists dand ddiagrams dare dused dto daid dthis ddiscussion. dWherednew dterms dare
dintroduced dfor dthe dfirst dtime, dthey dare dshown din dbold, dand da ddefinition dor dexplanation
dfollows dshortly dafterwards. dThey dare dalso dlisted dwith da dbrief ddefinition din dthe
dglossary. dThe dapplication dof dappropriate dinformation dtechnology dis dconsidered, din
dmost dinstances das dan dintegral dpart dof dthe dtext. dChapters dhave dbeen dcross-referenced
das dappropriate, dand dan dindex dis dprovided dto dhelp dstudents dfind dtheir dway daround
dthe dbook.
Focus don dstudent dresearch dboxes dare dincluded dwithin dthe dtext dof deach dchapter.
dThese dare dbased don dactual dresearch dprojects, dundertaken dby dstudents, din dwhich
dpoints dmade din dthe dtext dare dillustrated. dIn dmany dinstances, dthese dworked
dexamples dillustrate dpossible dpitfalls dstudents dmay dcome dacross dwhile dundertaking
dtheir dresearch. dWhere da dpitfall dhas dbeen dillustrated, dit dwill, dit dis dhoped, dhelp dyour
dstudents davoid dmaking dthe dsame dmistake. dFurther dillustrations dare dprovided dby
5
© Pearson Education Limited 2019
, dfocus don dmanagement dresearch dand dresearch din dthe dnews dboxes.
Focus don dmanagement dresearch dboxes ddiscuss drecent dresearch din dbusiness dand
dmanagement. dThese dare dnormally dderived dfrom drefereed dacademic djournal darticles,
dand dstudents dare dlikely dto dbe dable dto ddownload dthe dactual darticles dfrom donline
ddatabases dat dtheir duniversity.
Focus don dresearch din dthe dnews dboxes dprovide dtopical dnews darticles dthat dillustrate
dpertinent dresearch-related dissues. dAll dthese dwill dhelp dstudents dto dunderstand dthe
dtechnique dor didea dand dto dassess dits dsuitability dor dappropriateness dto dtheir dresearch.
dBoxed dchecklists dprovide dstudents dwith dfurther dfocussed dguidance dfor dtheir down
dresearch.
6
© Pearson Education Limited 2019
