SOLUTION MANUAL d
Research Methods For Business
d d d
d Students d
8th Edition MarkSaunders, Philip
d d d d
d Lewis Chapters 1 - 14, Complete
d d d d d d
3
©Pearson Education Limited2019
d d d d
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
d d d d d d d d
of this book
d d 15
2 Choosinga researchtopicand developingyour researchproposal
d d d d d d d d 19
3 Critically reviewing the literature
d d d 23
4 Understandingresearchphilosophyandapproachestotheorydevelopment d d d d d d d
27
5 Formulating the research design d d d 32
6 Negotiating access and research ethics d d d d 36
7 Selecting samples d 40
8 Utilising secondary data
d d 44
9 Collecting data through observation d d d 48
10 Collectingprimarydatausingresearchinterviewsandresearchdiaries
d d d d d d d d 54
11 Collecting primary data using questionnaires d d d d 59
12 Analysing data quantitatively d d 63
13 Analysing data qualitatively d d 68
14 Writing and presenting your project report
d d d d d 72
Appendix 75
1 Research project assignment d d 75
2 Group poster research project assignment
d d d d 80
3 Research proposal assignment d d 84
4 Additional cases on the companion website d d d d d 89
4
©Pearson Education Limited2019
d d d d
, INTRODUCTION
An overview of the instructors’ manual
d d d d d
This instructors’ manual provides commentary for the eighth edition of the textbook
d d d d d d d d d d d
Research Methods for Business Students. The commentary is on a chapter by chapter basis
d d d d d d d d d d d d d d
andincludes:
d d
chapterlearningoutcomes; d d
summaryofthecontent; d d d
commentsonlikelystudentreactionsandpossibleuseofmaterials; d d d d d d d d d
ideasforstudents’preparatorywork;
d d d d
suggestionsfordeliveryintheclassroom; d d d d d
ideasforstudents’follow-upwork. d d d d
In addition, we have included a copy of a research project assignment, a group research
d d d d d d d d d d d d d d
projectposter assignment and a copy of a dissertation proposal assignment as appendices.
d d d d d d d d d d d d d
ResearchMethodsforBusiness–anoverviewoftheeighthedition d d d d d d d d d d
Pedagogic features d
The over-riding purpose of Research Methods for Business Students is to help undergraduate
d d d d d d d d d d d d
and postgraduate students and students on professional courses to undertake research.
d d d d d d d d d d d
Each chapter deals with a part of the research process and discusses the ideas, techniques and
d d d d d d d d d d d d d d d d
methods using aslittle jargon as is possible. Tables, checklists anddiagrams are used toaid this
d d d d d d d d d d d d d d d d d
discussion. Where new terms are introduced for the first time, they are shown in bold, and a
d d d d d d d d d d d d d d d d d
definition or explanation follows shortly afterwards. They are also listed with a brief definition
d d d d d d d d d d d d d d
in the glossary. The application of appropriateinformation technology isconsidered, inmost
d d d d d d d d d d d d d
instances as an integral part of the text. Chapters have been cross-referenced as appropriate,
d d d d d d d d d d d d d d
and an index is provided tohelp students find their way around the book.
d d d d d d d d d d d d d d
Focus on student research boxes are included within the text of each chapter. These are
d d d d d d d d d d d d d d
d based on actual research projects, undertaken by students, in which points made in the text
d d d d d d d d d d d d d d
d are illustrated. In many instances, these worked examples illustrate possible pitfalls
d d d d d d d d d d
d students may come across while undertaking their research. Where a pitfall has been
d d d d d d d d d d d d
d illustrated, it will, it is hoped, help your students avoid making the same mistake. Further
d d d d d d d d d d d d d d
d illustrations are provided byfocus on management research and research in the news boxes.
d d d d d d d d d d d d d
Focus on management research boxes discuss recent research in business and
d d d d d d d d d d
d management. These are normally derived from refereed academic journal articles, and d d d d d d d d d d
5
©Pearson Education Limited2019
d d d d
, students are likely to be able to download the actual articles from online databases at their
d d d d d d d d d d d d d d d d
university.
d
Focus on research in the news boxes provide topical news articles that illustrate pertinent
d d d d d d d d d d d d d
research-related issues. All these will help students to understand the technique or idea and
d d d d d d d d d d d d d d
to assess its suitability or appropriateness to their research. Boxed checklists provide
d d d d d d d d d d d d
students withfurther focussed guidance for their own research.
d d d d d d d d d
6
©Pearson Education Limited2019
d d d d
Research Methods For Business
d d d
d Students d
8th Edition MarkSaunders, Philip
d d d d
d Lewis Chapters 1 - 14, Complete
d d d d d d
3
©Pearson Education Limited2019
d d d d
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
d d d d d d d d
of this book
d d 15
2 Choosinga researchtopicand developingyour researchproposal
d d d d d d d d 19
3 Critically reviewing the literature
d d d 23
4 Understandingresearchphilosophyandapproachestotheorydevelopment d d d d d d d
27
5 Formulating the research design d d d 32
6 Negotiating access and research ethics d d d d 36
7 Selecting samples d 40
8 Utilising secondary data
d d 44
9 Collecting data through observation d d d 48
10 Collectingprimarydatausingresearchinterviewsandresearchdiaries
d d d d d d d d 54
11 Collecting primary data using questionnaires d d d d 59
12 Analysing data quantitatively d d 63
13 Analysing data qualitatively d d 68
14 Writing and presenting your project report
d d d d d 72
Appendix 75
1 Research project assignment d d 75
2 Group poster research project assignment
d d d d 80
3 Research proposal assignment d d 84
4 Additional cases on the companion website d d d d d 89
4
©Pearson Education Limited2019
d d d d
, INTRODUCTION
An overview of the instructors’ manual
d d d d d
This instructors’ manual provides commentary for the eighth edition of the textbook
d d d d d d d d d d d
Research Methods for Business Students. The commentary is on a chapter by chapter basis
d d d d d d d d d d d d d d
andincludes:
d d
chapterlearningoutcomes; d d
summaryofthecontent; d d d
commentsonlikelystudentreactionsandpossibleuseofmaterials; d d d d d d d d d
ideasforstudents’preparatorywork;
d d d d
suggestionsfordeliveryintheclassroom; d d d d d
ideasforstudents’follow-upwork. d d d d
In addition, we have included a copy of a research project assignment, a group research
d d d d d d d d d d d d d d
projectposter assignment and a copy of a dissertation proposal assignment as appendices.
d d d d d d d d d d d d d
ResearchMethodsforBusiness–anoverviewoftheeighthedition d d d d d d d d d d
Pedagogic features d
The over-riding purpose of Research Methods for Business Students is to help undergraduate
d d d d d d d d d d d d
and postgraduate students and students on professional courses to undertake research.
d d d d d d d d d d d
Each chapter deals with a part of the research process and discusses the ideas, techniques and
d d d d d d d d d d d d d d d d
methods using aslittle jargon as is possible. Tables, checklists anddiagrams are used toaid this
d d d d d d d d d d d d d d d d d
discussion. Where new terms are introduced for the first time, they are shown in bold, and a
d d d d d d d d d d d d d d d d d
definition or explanation follows shortly afterwards. They are also listed with a brief definition
d d d d d d d d d d d d d d
in the glossary. The application of appropriateinformation technology isconsidered, inmost
d d d d d d d d d d d d d
instances as an integral part of the text. Chapters have been cross-referenced as appropriate,
d d d d d d d d d d d d d d
and an index is provided tohelp students find their way around the book.
d d d d d d d d d d d d d d
Focus on student research boxes are included within the text of each chapter. These are
d d d d d d d d d d d d d d
d based on actual research projects, undertaken by students, in which points made in the text
d d d d d d d d d d d d d d
d are illustrated. In many instances, these worked examples illustrate possible pitfalls
d d d d d d d d d d
d students may come across while undertaking their research. Where a pitfall has been
d d d d d d d d d d d d
d illustrated, it will, it is hoped, help your students avoid making the same mistake. Further
d d d d d d d d d d d d d d
d illustrations are provided byfocus on management research and research in the news boxes.
d d d d d d d d d d d d d
Focus on management research boxes discuss recent research in business and
d d d d d d d d d d
d management. These are normally derived from refereed academic journal articles, and d d d d d d d d d d
5
©Pearson Education Limited2019
d d d d
, students are likely to be able to download the actual articles from online databases at their
d d d d d d d d d d d d d d d d
university.
d
Focus on research in the news boxes provide topical news articles that illustrate pertinent
d d d d d d d d d d d d d
research-related issues. All these will help students to understand the technique or idea and
d d d d d d d d d d d d d d
to assess its suitability or appropriateness to their research. Boxed checklists provide
d d d d d d d d d d d d
students withfurther focussed guidance for their own research.
d d d d d d d d d
6
©Pearson Education Limited2019
d d d d
