SOLUTION MANUAL
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries 54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An s overview s of s the s instructors’ s manual
This sinstructors’ smanual sprovides scommentary sfor sthe seighth sedition sof sthe stextbook
sResearch sMethods sfor sBusiness sStudents. sThe scommentary sis son sa schapter sby schapter sbasis
sand sincludes:
chapter slearning soutcomes;
summary sof sthe scontent;
comments son slikely sstudent sreactions sand spossible suse sof smaterials;
ideas sfor sstudents’ spreparatory swork;
suggestions sfor sdelivery sin sthe sclassroom;
ideas sfor sstudents’ sfollow-up swork.
In saddition, swe shave sincluded sa scopy sof sa sresearch sproject sassignment, sa sgroup
sresearch sproject sposter sassignment sand sa scopy sof sa sdissertation sproposal sassignment
sas sappendices.
Research sMethods sfor sBusiness s– san soverview sof sthe seighth sedition
Pedagogic s features
The sover-riding spurpose sof sResearch sMethods sfor sBusiness sStudents sis sto shelp sundergraduate
sand spostgraduate sstudents sand sstudents son sprofessional scourses sto sundertake
sresearch. sEach schapter sdeals swith sa spart sof sthe sresearch sprocess sand sdiscusses sthe sideas,
stechniques sand smethods susing sas slittle sjargon sas sis spossible. sTables, schecklists sand
sdiagrams sare sused sto said sthis sdiscussion. sWhere snew sterms sare sintroduced sfor sthe sfirst
stime, sthey sare sshown sin sbold, sand sa sdefinition sor sexplanation sfollows sshortly
safterwards. sThey sare salso slisted swith sa sbrief sdefinition sin sthe sglossary. sThe
sapplication sof sappropriate sinformation stechnology sis sconsidered, sin smost sinstances sas
san sintegral spart sof sthe stext. sChapters shave sbeen scross-referenced sas sappropriate, sand
san sindex sis sprovided stoshelp sstudents sfind stheir sway saround sthe sbook.
Focus son sstudent sresearch sboxes sare sincluded swithin sthe stext sof seach schapter. sThese
sare sbased son sactual sresearch sprojects, sundertaken sby sstudents, sin swhich spoints smade
sin sthe stext sare sillustrated. sIn smany sinstances, sthese sworked sexamples sillustrate
spossible spitfalls sstudents smay scome sacross swhile sundertaking stheir sresearch. sWhere sa
spitfall shas sbeen sillustrated, sit swill, sit sis shoped, shelp syour sstudents savoid smaking sthe
ssame smistake. sFurther sillustrations sare sprovided sby sfocus son smanagement sresearch
sand sresearch sin sthe snews sboxes.
Focus son smanagement sresearch sboxes sdiscuss srecent sresearch sin sbusiness sand
smanagement. sThese sare snormally sderived sfrom srefereed sacademic sjournal sarticles, sand
sstudents sare slikely sto sbe sable sto sdownload sthe sactual sarticles sfrom sonline sdatabases sat
stheir suniversity.
5
© Pearson Education Limited 2019
, Focus son sresearch sin sthe snews sboxes sprovide stopical snews sarticles sthat sillustrate
spertinent sresearch-related sissues. sAll sthese swill shelp sstudents sto sunderstand sthe
stechnique sor sidea sand sto sassess sits ssuitability sor sappropriateness sto stheir sresearch.
sBoxed schecklists sprovide sstudents swith sfurther sfocussed sguidance sfor stheir sown
sresearch.
6
© Pearson Education Limited 2019
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries 54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An s overview s of s the s instructors’ s manual
This sinstructors’ smanual sprovides scommentary sfor sthe seighth sedition sof sthe stextbook
sResearch sMethods sfor sBusiness sStudents. sThe scommentary sis son sa schapter sby schapter sbasis
sand sincludes:
chapter slearning soutcomes;
summary sof sthe scontent;
comments son slikely sstudent sreactions sand spossible suse sof smaterials;
ideas sfor sstudents’ spreparatory swork;
suggestions sfor sdelivery sin sthe sclassroom;
ideas sfor sstudents’ sfollow-up swork.
In saddition, swe shave sincluded sa scopy sof sa sresearch sproject sassignment, sa sgroup
sresearch sproject sposter sassignment sand sa scopy sof sa sdissertation sproposal sassignment
sas sappendices.
Research sMethods sfor sBusiness s– san soverview sof sthe seighth sedition
Pedagogic s features
The sover-riding spurpose sof sResearch sMethods sfor sBusiness sStudents sis sto shelp sundergraduate
sand spostgraduate sstudents sand sstudents son sprofessional scourses sto sundertake
sresearch. sEach schapter sdeals swith sa spart sof sthe sresearch sprocess sand sdiscusses sthe sideas,
stechniques sand smethods susing sas slittle sjargon sas sis spossible. sTables, schecklists sand
sdiagrams sare sused sto said sthis sdiscussion. sWhere snew sterms sare sintroduced sfor sthe sfirst
stime, sthey sare sshown sin sbold, sand sa sdefinition sor sexplanation sfollows sshortly
safterwards. sThey sare salso slisted swith sa sbrief sdefinition sin sthe sglossary. sThe
sapplication sof sappropriate sinformation stechnology sis sconsidered, sin smost sinstances sas
san sintegral spart sof sthe stext. sChapters shave sbeen scross-referenced sas sappropriate, sand
san sindex sis sprovided stoshelp sstudents sfind stheir sway saround sthe sbook.
Focus son sstudent sresearch sboxes sare sincluded swithin sthe stext sof seach schapter. sThese
sare sbased son sactual sresearch sprojects, sundertaken sby sstudents, sin swhich spoints smade
sin sthe stext sare sillustrated. sIn smany sinstances, sthese sworked sexamples sillustrate
spossible spitfalls sstudents smay scome sacross swhile sundertaking stheir sresearch. sWhere sa
spitfall shas sbeen sillustrated, sit swill, sit sis shoped, shelp syour sstudents savoid smaking sthe
ssame smistake. sFurther sillustrations sare sprovided sby sfocus son smanagement sresearch
sand sresearch sin sthe snews sboxes.
Focus son smanagement sresearch sboxes sdiscuss srecent sresearch sin sbusiness sand
smanagement. sThese sare snormally sderived sfrom srefereed sacademic sjournal sarticles, sand
sstudents sare slikely sto sbe sable sto sdownload sthe sactual sarticles sfrom sonline sdatabases sat
stheir suniversity.
5
© Pearson Education Limited 2019
, Focus son sresearch sin sthe snews sboxes sprovide stopical snews sarticles sthat sillustrate
spertinent sresearch-related sissues. sAll sthese swill shelp sstudents sto sunderstand sthe
stechnique sor sidea sand sto sassess sits ssuitability sor sappropriateness sto stheir sresearch.
sBoxed schecklists sprovide sstudents swith sfurther sfocussed sguidance sfor stheir sown
sresearch.
6
© Pearson Education Limited 2019
