THE BMZ ACADEMY
THE BMZ ACADEMY
@0 6 8 0 5 3 8 2 1 3
BMZ ACADEMY 068 053 8213
, THE BMZ ACADEMY
MANCOSA: BBA (HONS) Assessment
A class-based discussion with model answers to PAST EXAMINATIONS AND
Assignment
Model Solutions provided in this document are not intended for cheating, rather
to provide a starting point.
All solutions were presented based on class discussion.
Further breakdown are given for each question to give students a
comprehensive starting point and keep on referencing to the relevant areas.
BMZ ACADEMY 068 053 8213
, THE BMZ ACADEMY
APPENDIX A: ASSESSMENT COVER SHEET
ASSESSMENT COVER SHEET
Surname
First Name/s
Student Number
Marketing Management
Subject
Assessment Number
Tutor’s Name
APRIL 2025
Date Submitted
Submission () First Submission Resubmission
Postal Address
Gauteng
E-Mail
0680538213 (Work)
0612621185 (Home)
Contact Numbers
Course/Intake BBA Jan 25
Declaration: I hereby declare that the assignment submitted is an original piece of work produced by myself.
Signature: Date: 01/04/2025
3|Page
, THE BMZ ACADEMY
Table of Contents
1. Introduction .............................................................................................................. 8
Background and Context ............................................................................................... 8
Rationale for the Study .................................................................................................. 9
Purpose and Significance of the Study ............................................................................ 9
Structure of the Proposal ............................................................................................. 10
2. Research Context: Background ................................................................................ 10
The Strategic Importance of Leadership in Contemporary Organisations ......................... 10
Linking Leadership Styles and Employee Performance ................................................... 11
The Organisational Context of the Research Problem .................................................... 11
The Need for Contextualised Research ......................................................................... 12
3. Research Problem ................................................................................................... 12
Introduction to the Problem ......................................................................................... 12
Description of the Problem in the Target Organisation .................................................... 13
Conceptual Focus and Core Variables .......................................................................... 13
Significance of Addressing the Problem ........................................................................ 14
Research Relevance and Broader Implications.............................................................. 14
4|Page
THE BMZ ACADEMY
@0 6 8 0 5 3 8 2 1 3
BMZ ACADEMY 068 053 8213
, THE BMZ ACADEMY
MANCOSA: BBA (HONS) Assessment
A class-based discussion with model answers to PAST EXAMINATIONS AND
Assignment
Model Solutions provided in this document are not intended for cheating, rather
to provide a starting point.
All solutions were presented based on class discussion.
Further breakdown are given for each question to give students a
comprehensive starting point and keep on referencing to the relevant areas.
BMZ ACADEMY 068 053 8213
, THE BMZ ACADEMY
APPENDIX A: ASSESSMENT COVER SHEET
ASSESSMENT COVER SHEET
Surname
First Name/s
Student Number
Marketing Management
Subject
Assessment Number
Tutor’s Name
APRIL 2025
Date Submitted
Submission () First Submission Resubmission
Postal Address
Gauteng
0680538213 (Work)
0612621185 (Home)
Contact Numbers
Course/Intake BBA Jan 25
Declaration: I hereby declare that the assignment submitted is an original piece of work produced by myself.
Signature: Date: 01/04/2025
3|Page
, THE BMZ ACADEMY
Table of Contents
1. Introduction .............................................................................................................. 8
Background and Context ............................................................................................... 8
Rationale for the Study .................................................................................................. 9
Purpose and Significance of the Study ............................................................................ 9
Structure of the Proposal ............................................................................................. 10
2. Research Context: Background ................................................................................ 10
The Strategic Importance of Leadership in Contemporary Organisations ......................... 10
Linking Leadership Styles and Employee Performance ................................................... 11
The Organisational Context of the Research Problem .................................................... 11
The Need for Contextualised Research ......................................................................... 12
3. Research Problem ................................................................................................... 12
Introduction to the Problem ......................................................................................... 12
Description of the Problem in the Target Organisation .................................................... 13
Conceptual Focus and Core Variables .......................................................................... 13
Significance of Addressing the Problem ........................................................................ 14
Research Relevance and Broader Implications.............................................................. 14
4|Page
