SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
©gtPearsongtEducationgtLimitedgt20
19
, Contents
Chapters Pages
Introduction 5
1 Businessg t andg t managementg t research,g t reflectiveg t diariesg t andg t theg t purpose
ofgtthisgtbook 15
2 Choosinggtagtresearchgttopicgtandgtdevelopinggtyourgtresearchgtproposal19
3 Criticallygtreviewinggtthegtliterature 23
4 Understandinggtresearchgtphilosophygtandgtapproachesgttogttheorygtdevelopment
27
5 Formulatinggtthegtresearchgtdesign 32
6 Negotiatinggtaccessgtandgtresearchgtethics 36
7 Selectinggtsamples 40
8 Utilisinggtsecondarygtdata 44
9 Collectinggtdatagtthroughgtobservation 48
10 Collectinggtprimarygtdatagtusinggtresearchgtinterviewsgtandgtresearchgtdiaries
54
11 Collectinggtprimarygtdatagtusinggtquestionnaires 59
12 Analysinggtdatagtquantitatively 63
13 Analysinggtdatagtqualitatively 68
14 Writinggtandgtpresentinggtyourgtprojectgtreport 72
Appendix 75
1 Researchgtprojectgtassignment 75
2 Groupgtpostergtresearchgtprojectgtassignment 80
3 Researchgtproposalgtassignment 84
4 Additionalgtcasesgtongtthegtcompaniongtwebsite 89
4
©gtPearsongtEducationgtLimitedgt20
19
, INTRODUCTION
Ang t overviewg t ofg t theg t instructors’g t manual
Thisgtinstructors’gtmanualgtprovidesgtcommentarygtforgtthegteighthgteditiongtofgtthegttext
bookgtResearchgtMethodsgtforgtBusinessgtStudents.gtThegtcommentarygtisgtongtagtchaptergt
bygtchaptergtbasisgtandgtincludes:
chaptergtlearninggtoutcomes;
summarygtofgtthegtcontent;
commentsgtongtlikelygtstudentgtreactionsgtandgtpossiblegtusegtofgtmaterials;
ideasgtforgtstudents’gtpreparatorygtwork;
suggestionsgtforgtdeliverygtingtthegtclassroom;
ideasgtforgtstudents’gtfollow-upgtwork.
Ingtaddition,gtwegthavegtincludedgtagtcopygtofgtagtresearchgtprojectgtassignment,gtagtgrou
pgtresearchgtprojectgtpostergtassignmentgtandgtagtcopygtofgtagtdissertationgtproposalgtassig
nmentgtasgtappendices.
ResearchgtMethodsgtforgtBusinessgt–gtangtoverviewgtofgtthegteighthgtedition
Pedagogicg t features
Thegtover-
ridinggtpurposegtofgtResearchgtMethodsgtforgtBusinessgtStudentsgtisgttogthelpgtundergraduat
egtandgtpostgraduategtstudentsgtandgtstudentsgtongtprofessionalgtcoursesgttogtundertake
gtresearch.gtEachgtchaptergtdealsgtwithgtagtpartgtofgtthegtresearchgtprocessgtandgtdiscussesgtth
egtideas,gttechniquesgtandgtmethodsgtusinggtasgtlittlegtjargongtasgtisgtpossible.gtTables,gtcheck
listsgtandgtdiagramsgtaregtusedgttogtaidgtthisgtdiscussion.gtWheregtnewgttermsgtaregtintroduce
dgtforgtthegtfirstgttime,gttheygtaregtshowngtingtbold,gtandgtagtdefinitiongtorgtexplanationgtfollow
sgtshortlygtafterwards.gtTheygtaregtalsogtlistedgtwithgtagtbriefgtdefinitiongtingtthegtglossary.g
tThegtapplicationgtofgtappropriategtinformationgttechnologygtisgtconsidered,gtingtmostgtinst
ancesgtasgtangtintegralgtpartgtofgtthegttext.gtChaptersgthavegtbeengtcross-
referencedgtasgtappropriate,gtandgtangtindexgtisgtprovidedgttogthelpgtstudentsgtfindgttheirgt
waygtaroundgtthegtbook.
Focusgtongtstudentgtresearchgtboxesgtaregtincludedgtwithingtthegttextgtofgteachgtchapte
r.gtThesegtaregtbasedgtongtactualgtresearchgtprojects,gtundertakengtbygtstudents,gtingtwhich
gtpointsgtmadegtingtthegttextgtaregtillustrated.gtIngtmanygtinstances,gtthesegtworkedgtexam
plesgtillustrategtpossiblegtpitfallsgtstudentsgtmaygtcomegtacrossgtwhilegtundertakinggttheir
gtresearch.gtWheregtagtpitfallgthasgtbeengtillustrated,gtitgtwill,gtitgtisgthoped,gthelpgtyourgtst
5
©gtPearsongtEducationgtLimitedgt20
19
, udentsgtavoidgtmakinggtthegtsamegtmistake.gtFurthergtillustrationsgtaregtprovidedgtbygtfoc
usgtongtmanagementgtresearchgtandgtresearchgtingtthegtnewsgtboxes.
Focusgtongtmanagementgtresearchgtboxesgtdiscussgtrecentgtresearchgtingtbusinessgtan
dgtmanagement.gtThesegtaregtnormallygtderivedgtfromgtrefereedgtacademicgtjournalgtarticl
es,gtandgtstudentsgtaregtlikelygttogtbegtablegttogtdownloadgtthegtactualgtarticlesgtfromgtonline
gtdatabasesgtatgttheirgtuniversity.
Focusgtongtresearchgtingtthegtnewsgtboxesgtprovidegttopicalgtnewsgtarticlesgtthatgtillust
rategtpertinentgtresearch-
relatedgtissues.gtAllgtthesegtwillgthelpgtstudentsgttogtunderstandgtthegttechniquegtorgtideag
tandgttogtassessgtitsgtsuitabilitygtorgtappropriatenessgttogttheirgtresearch.gtBoxedgtchecklis
tsgtprovidegtstudentsgtwithgtfurthergtfocussedgtguidancegtforgttheirgtowngtresearch.
6
©gtPearsongtEducationgtLimitedgt20
19
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
©gtPearsongtEducationgtLimitedgt20
19
, Contents
Chapters Pages
Introduction 5
1 Businessg t andg t managementg t research,g t reflectiveg t diariesg t andg t theg t purpose
ofgtthisgtbook 15
2 Choosinggtagtresearchgttopicgtandgtdevelopinggtyourgtresearchgtproposal19
3 Criticallygtreviewinggtthegtliterature 23
4 Understandinggtresearchgtphilosophygtandgtapproachesgttogttheorygtdevelopment
27
5 Formulatinggtthegtresearchgtdesign 32
6 Negotiatinggtaccessgtandgtresearchgtethics 36
7 Selectinggtsamples 40
8 Utilisinggtsecondarygtdata 44
9 Collectinggtdatagtthroughgtobservation 48
10 Collectinggtprimarygtdatagtusinggtresearchgtinterviewsgtandgtresearchgtdiaries
54
11 Collectinggtprimarygtdatagtusinggtquestionnaires 59
12 Analysinggtdatagtquantitatively 63
13 Analysinggtdatagtqualitatively 68
14 Writinggtandgtpresentinggtyourgtprojectgtreport 72
Appendix 75
1 Researchgtprojectgtassignment 75
2 Groupgtpostergtresearchgtprojectgtassignment 80
3 Researchgtproposalgtassignment 84
4 Additionalgtcasesgtongtthegtcompaniongtwebsite 89
4
©gtPearsongtEducationgtLimitedgt20
19
, INTRODUCTION
Ang t overviewg t ofg t theg t instructors’g t manual
Thisgtinstructors’gtmanualgtprovidesgtcommentarygtforgtthegteighthgteditiongtofgtthegttext
bookgtResearchgtMethodsgtforgtBusinessgtStudents.gtThegtcommentarygtisgtongtagtchaptergt
bygtchaptergtbasisgtandgtincludes:
chaptergtlearninggtoutcomes;
summarygtofgtthegtcontent;
commentsgtongtlikelygtstudentgtreactionsgtandgtpossiblegtusegtofgtmaterials;
ideasgtforgtstudents’gtpreparatorygtwork;
suggestionsgtforgtdeliverygtingtthegtclassroom;
ideasgtforgtstudents’gtfollow-upgtwork.
Ingtaddition,gtwegthavegtincludedgtagtcopygtofgtagtresearchgtprojectgtassignment,gtagtgrou
pgtresearchgtprojectgtpostergtassignmentgtandgtagtcopygtofgtagtdissertationgtproposalgtassig
nmentgtasgtappendices.
ResearchgtMethodsgtforgtBusinessgt–gtangtoverviewgtofgtthegteighthgtedition
Pedagogicg t features
Thegtover-
ridinggtpurposegtofgtResearchgtMethodsgtforgtBusinessgtStudentsgtisgttogthelpgtundergraduat
egtandgtpostgraduategtstudentsgtandgtstudentsgtongtprofessionalgtcoursesgttogtundertake
gtresearch.gtEachgtchaptergtdealsgtwithgtagtpartgtofgtthegtresearchgtprocessgtandgtdiscussesgtth
egtideas,gttechniquesgtandgtmethodsgtusinggtasgtlittlegtjargongtasgtisgtpossible.gtTables,gtcheck
listsgtandgtdiagramsgtaregtusedgttogtaidgtthisgtdiscussion.gtWheregtnewgttermsgtaregtintroduce
dgtforgtthegtfirstgttime,gttheygtaregtshowngtingtbold,gtandgtagtdefinitiongtorgtexplanationgtfollow
sgtshortlygtafterwards.gtTheygtaregtalsogtlistedgtwithgtagtbriefgtdefinitiongtingtthegtglossary.g
tThegtapplicationgtofgtappropriategtinformationgttechnologygtisgtconsidered,gtingtmostgtinst
ancesgtasgtangtintegralgtpartgtofgtthegttext.gtChaptersgthavegtbeengtcross-
referencedgtasgtappropriate,gtandgtangtindexgtisgtprovidedgttogthelpgtstudentsgtfindgttheirgt
waygtaroundgtthegtbook.
Focusgtongtstudentgtresearchgtboxesgtaregtincludedgtwithingtthegttextgtofgteachgtchapte
r.gtThesegtaregtbasedgtongtactualgtresearchgtprojects,gtundertakengtbygtstudents,gtingtwhich
gtpointsgtmadegtingtthegttextgtaregtillustrated.gtIngtmanygtinstances,gtthesegtworkedgtexam
plesgtillustrategtpossiblegtpitfallsgtstudentsgtmaygtcomegtacrossgtwhilegtundertakinggttheir
gtresearch.gtWheregtagtpitfallgthasgtbeengtillustrated,gtitgtwill,gtitgtisgthoped,gthelpgtyourgtst
5
©gtPearsongtEducationgtLimitedgt20
19
, udentsgtavoidgtmakinggtthegtsamegtmistake.gtFurthergtillustrationsgtaregtprovidedgtbygtfoc
usgtongtmanagementgtresearchgtandgtresearchgtingtthegtnewsgtboxes.
Focusgtongtmanagementgtresearchgtboxesgtdiscussgtrecentgtresearchgtingtbusinessgtan
dgtmanagement.gtThesegtaregtnormallygtderivedgtfromgtrefereedgtacademicgtjournalgtarticl
es,gtandgtstudentsgtaregtlikelygttogtbegtablegttogtdownloadgtthegtactualgtarticlesgtfromgtonline
gtdatabasesgtatgttheirgtuniversity.
Focusgtongtresearchgtingtthegtnewsgtboxesgtprovidegttopicalgtnewsgtarticlesgtthatgtillust
rategtpertinentgtresearch-
relatedgtissues.gtAllgtthesegtwillgthelpgtstudentsgttogtunderstandgtthegttechniquegtorgtideag
tandgttogtassessgtitsgtsuitabilitygtorgtappropriatenessgttogttheirgtresearch.gtBoxedgtchecklis
tsgtprovidegtstudentsgtwithgtfurthergtfocussedgtguidancegtforgttheirgtowngtresearch.
6
©gtPearsongtEducationgtLimitedgt20
19
