BTEC Unit 39 P3 describe how the environment and culture of another country affects a business operating internationally

P3

describe how the environment and culture of another country affects a
business operating internationally



In this P I will describe how the environment and culture of another country affects Apple’s
business abroad. I will present a PEST analyse of both the Netherlands and China. There
are different things that affect both environment and culture.

Factors that can affect environment:

 Political environment
 Economic situation
 Social aspect
 Technological aspects
 Environmental issues
 Legislation and legal
 Ethics



Factors that can affect culture:

 Language barriers
 Different religions
 Values
 Attitude to work
 Customs
 Manners
 Education
 Material
 Institutions
 infrastructure