DOWNLOADgyTHEgyTestgyBankgyforgyAdvertisinggyandgyPromotiongyIntegratedgy
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
ANSWERSgyAREgyLOCATEDgyINgyTHEgySECONDgyPARTgyOFgyTHISgyDOCUMENT
TRUE/FALSEgy-gyWritegy'T'gyifgythegystatementgyisgytruegyandgy'F'gyifgythegystatementgyisgyfalse.
1) Traditionally,gydirectgysellinggyviagyindependentgycontractorsgyhasgybeengythegyprimarygymediu
mgyforgydirect-responsegyadvertising.
⊚ true
⊚ false
2) Omnichannelgyretailinggyinvolvesgyusinggyagycombinationgyofgyphysicalgyorgyofflinegychann
elsgyasgywellgyasgydigitalgyorgyonlinegychannelsgytogyinfluencegyagycustomer’sgyshoppinggyexperienc
e,gyincludinggyresearchgybeforegyagypurchasegyandgyservicegyaftergyagysale.
⊚ true
⊚ false
3) Publicitygyisgyalwaysgyundergythegycontrolgyofgyangyorganization,gysogythegyorganizationgyca
ngymakegysuregyitgyisgypositive.
⊚ true
⊚ false
4) Companiesgyorgybrandsgythatgyaregynewgytogythegymarketgyorgythosegyforgywhomgyperceptions
gyaregynegativegyshouldgyfocusgyongythegybenefitsgyorgyattributesgyofgythegyspecificgyproductgyorgyservic
e,gyandgynotgyongytheirgyimage.
⊚ true
⊚ false
5) Analysisgyofgythegycommunicationgyprocessgymaygyinvolvegypreliminarygydiscussionsgyongy
media-gymixgyoptionsgyandgytheirgycostgyimplications.
⊚ true
⊚ false
Versiongy 1
1 mynursytest.store
,DOWNLOADgyTHEgyTestgyBankgyforgyAdvertisinggyandgyPromotiongyIntegratedgy
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
MULTIPLEgyCHOICEgy-
gyChoosegythegyonegyalternativegythatgybestgycompletesgythegystatementgyorgyanswersgythegyquestion.
6) FullgyofgyFungyIndustriesgyhasgybeengyreviewinggytheirgyadvertisinggyspendinggyongytraditionalg
ymediagysuchgyasgytelevision,gyradio,gyandgyprint.gyThegynoticedgythatgytheirgycompetitorsgyacrossgytheg
ycountrygyaregyspendinggylessgyongytraditionalgyadvertisinggyandgymoregyongy
,gywhichgyincludesgyonlinegysearch,gydisplaygyandgyvideogyads,gyandgyadvertisinggyongysocialgy
media.
A) onlinegyadvertising
B) one-stopgyadvertising
C) digitalgyadvertising
D) socialgymediagyadvertising
E) videogyadvertising
7) AccordinggytogythegyAmericangyMarketinggyAssociation,gythegyorganizationgythatgyreprese
ntsgymarketinggyprofessionalsgyingythegyUnitedgyStatesgyandgyCanada,gymarketinggyisgyplanninggyand
gyexecutinggythegyconception,gypricing,gypromotion,gyandgydistributiongyofgyideas,gygoods,gyandgyser
vicesgytogycreate
thatgysatisfygyindividualgyandgyorganizationalgyobjectives.
A) opportunities
B) plans
C) advertisements
D) exchanges
E) contributions
8) KBgyindustriesgyisgylearninggymoregyaboutgytheirgycustomers’gyperceptiongyofgyvalue.gyAngyi
ndependentgysurveygyshowedgythatgycustomersgyweighgyallgyofgythegybenefitsgyofgyagyproductgyagainst
gyallgythegycostsgyofgyacquiringgyandgyconsuminggyit.gyBenefitsgyaregycategorizedgyasgyfunctional,gy
,gyand/orgypsychological.
A) empirical
B) experiential
C) emotional
D) empathetic
E) empathic
Versiongy 2
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,DOWNLOADgyTHEgyTestgyBankgyforgyAdvertisinggyandgyPromotiongyIntegratedgy
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
9) GSIgyIndustriesgyhasgyalwaysgyworkedgywithgyProductivegyAdvertising,gyagytraditionalgyadvert
isinggyagency.gyNowgyGSI’sgynewgymarketinggyVPgywantsgytogyaddgyingyothergytypesgyofgypromotionalgy
specialistsgyandgyhasgyaskedgyProductivegytogystartgyusinggyagyvarietygyofgypromotionalgytoolsgyrathergyth
angyrelyinggyprimarilygyongymediagyadvertising.gyThegynewgyVPgyisgyembracinggythegyconceptgyof
A) internationalgymarketinggycommunications.
B) interdepartmentalgymarketinggycommunications.
C) informationalgymarketinggycommunications.
D) integratedgymarketinggycommunications.
E) intradepartmentalgymarketinggycommunications.
10) MoneygyBackedgyEnterprisesgyrecognizesgythegyimportancegyofgyidentifyinggyeverygyopportun
itygytogydelivergyongythegybrandgypromise,gystrengthengycustomergyrelationships,gyandgycustomergydee
pengyloyalty.gyTheygyaregyusinggyangyintegratedgymarketinggycommunicationsgyapproachgytogya(n)gy
messaginggyfunctiongysogythatgyeverythinggyagycompanygysaysgyandgydoesgycommunicatesgyagy
commongythemegyandgypositioning.
A) organized
B) centralized
C) energized
D) formalized
E) right-sized
11) CleargyCitegyIndustries’gygoalsgyaregytogybothgygenerategyshort-
termgyfinancialgyreturnsgyandgybuildgylong-
termgybrandgyandgyshareholdergyvalue.gyTheygyhavegychosengytogyusegyagystrategicgybusinessgyproce
ssgycalledgy
togyplan,gydevelop,gyexecute,gyandgyevaluategycoordinated,gymeasurable,gypersuasivegybran
dgycommunicationsgyprogramsgyovergytimegywithgyconsumers,gycustomers,gyprospects,gyemployees
,gyassociates,gyandgyothergytargetedgyrelevantgyexternalgyandgyinternalgyaudiences.
Versiongy 3
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, DOWNLOADgyTHEgyTestgyBankgyforgyAdvertisinggyandgyPromotiongyIntegratedgy
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
A) internationalgymarketinggycommunications
B) interdepartmentalgymarketinggycommunications
C) informationalgymarketinggycommunications
D) integratedgymarketinggycommunications
E) intradepartmentalgymarketinggycommunications
12) OnegyreasongySumgyCompanygyMarketersgyaregyadoptinggythegyIMCgyapproachgyisgytheygyund
erstandgythegyvaluegyofgy integratinggythegyvariousgycommunicationsgyfunctions.
A) partially
B) covertly
C) centrally
D) seasonally
E) strategically
13) ThegyInternetgyhasgybecomegyagyleadinggyadvertisinggymedium,gyreplicatinggymanygyofgythegys
ervicesgythatgyweregyoncegycapturinggymassgyaudiencesgyassembledgybygynetworkgytelevisiongyandgya
ugmentedgybygyothergymassgymedia.gyWithgythegymassgyaudiencesgyfragmentinggyatgyangyacceleratinggy
rate,gymanygymarketersgyaregyturninggyto
A) individualizedgymarketing.
B) personalizedgymarketing.
C) massgymarketing.
D) micromarketing.
E) macromarketing.
14) Thegyadvertisinggyindustry,gyasgywellgyasgyonlinegypublishersgysuchgyasgynewspapers,gymag
azines,gyblogs,gyandgythegymyriadgyofgywebsitesgyavailablegyongythegyinternetgyaregyverygyconcerne
dgyovergyhow
maygyunderminegytheirgybusinessgymodel.
Versiongy 4
1 mynursytest.store
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
ANSWERSgyAREgyLOCATEDgyINgyTHEgySECONDgyPARTgyOFgyTHISgyDOCUMENT
TRUE/FALSEgy-gyWritegy'T'gyifgythegystatementgyisgytruegyandgy'F'gyifgythegystatementgyisgyfalse.
1) Traditionally,gydirectgysellinggyviagyindependentgycontractorsgyhasgybeengythegyprimarygymediu
mgyforgydirect-responsegyadvertising.
⊚ true
⊚ false
2) Omnichannelgyretailinggyinvolvesgyusinggyagycombinationgyofgyphysicalgyorgyofflinegychann
elsgyasgywellgyasgydigitalgyorgyonlinegychannelsgytogyinfluencegyagycustomer’sgyshoppinggyexperienc
e,gyincludinggyresearchgybeforegyagypurchasegyandgyservicegyaftergyagysale.
⊚ true
⊚ false
3) Publicitygyisgyalwaysgyundergythegycontrolgyofgyangyorganization,gysogythegyorganizationgyca
ngymakegysuregyitgyisgypositive.
⊚ true
⊚ false
4) Companiesgyorgybrandsgythatgyaregynewgytogythegymarketgyorgythosegyforgywhomgyperceptions
gyaregynegativegyshouldgyfocusgyongythegybenefitsgyorgyattributesgyofgythegyspecificgyproductgyorgyservic
e,gyandgynotgyongytheirgyimage.
⊚ true
⊚ false
5) Analysisgyofgythegycommunicationgyprocessgymaygyinvolvegypreliminarygydiscussionsgyongy
media-gymixgyoptionsgyandgytheirgycostgyimplications.
⊚ true
⊚ false
Versiongy 1
1 mynursytest.store
,DOWNLOADgyTHEgyTestgyBankgyforgyAdvertisinggyandgyPromotiongyIntegratedgy
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
MULTIPLEgyCHOICEgy-
gyChoosegythegyonegyalternativegythatgybestgycompletesgythegystatementgyorgyanswersgythegyquestion.
6) FullgyofgyFungyIndustriesgyhasgybeengyreviewinggytheirgyadvertisinggyspendinggyongytraditionalg
ymediagysuchgyasgytelevision,gyradio,gyandgyprint.gyThegynoticedgythatgytheirgycompetitorsgyacrossgytheg
ycountrygyaregyspendinggylessgyongytraditionalgyadvertisinggyandgymoregyongy
,gywhichgyincludesgyonlinegysearch,gydisplaygyandgyvideogyads,gyandgyadvertisinggyongysocialgy
media.
A) onlinegyadvertising
B) one-stopgyadvertising
C) digitalgyadvertising
D) socialgymediagyadvertising
E) videogyadvertising
7) AccordinggytogythegyAmericangyMarketinggyAssociation,gythegyorganizationgythatgyreprese
ntsgymarketinggyprofessionalsgyingythegyUnitedgyStatesgyandgyCanada,gymarketinggyisgyplanninggyand
gyexecutinggythegyconception,gypricing,gypromotion,gyandgydistributiongyofgyideas,gygoods,gyandgyser
vicesgytogycreate
thatgysatisfygyindividualgyandgyorganizationalgyobjectives.
A) opportunities
B) plans
C) advertisements
D) exchanges
E) contributions
8) KBgyindustriesgyisgylearninggymoregyaboutgytheirgycustomers’gyperceptiongyofgyvalue.gyAngyi
ndependentgysurveygyshowedgythatgycustomersgyweighgyallgyofgythegybenefitsgyofgyagyproductgyagainst
gyallgythegycostsgyofgyacquiringgyandgyconsuminggyit.gyBenefitsgyaregycategorizedgyasgyfunctional,gy
,gyand/orgypsychological.
A) empirical
B) experiential
C) emotional
D) empathetic
E) empathic
Versiongy 2
1 mynursytest.store
,DOWNLOADgyTHEgyTestgyBankgyforgyAdvertisinggyandgyPromotiongyIntegratedgy
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
9) GSIgyIndustriesgyhasgyalwaysgyworkedgywithgyProductivegyAdvertising,gyagytraditionalgyadvert
isinggyagency.gyNowgyGSI’sgynewgymarketinggyVPgywantsgytogyaddgyingyothergytypesgyofgypromotionalgy
specialistsgyandgyhasgyaskedgyProductivegytogystartgyusinggyagyvarietygyofgypromotionalgytoolsgyrathergyth
angyrelyinggyprimarilygyongymediagyadvertising.gyThegynewgyVPgyisgyembracinggythegyconceptgyof
A) internationalgymarketinggycommunications.
B) interdepartmentalgymarketinggycommunications.
C) informationalgymarketinggycommunications.
D) integratedgymarketinggycommunications.
E) intradepartmentalgymarketinggycommunications.
10) MoneygyBackedgyEnterprisesgyrecognizesgythegyimportancegyofgyidentifyinggyeverygyopportun
itygytogydelivergyongythegybrandgypromise,gystrengthengycustomergyrelationships,gyandgycustomergydee
pengyloyalty.gyTheygyaregyusinggyangyintegratedgymarketinggycommunicationsgyapproachgytogya(n)gy
messaginggyfunctiongysogythatgyeverythinggyagycompanygysaysgyandgydoesgycommunicatesgyagy
commongythemegyandgypositioning.
A) organized
B) centralized
C) energized
D) formalized
E) right-sized
11) CleargyCitegyIndustries’gygoalsgyaregytogybothgygenerategyshort-
termgyfinancialgyreturnsgyandgybuildgylong-
termgybrandgyandgyshareholdergyvalue.gyTheygyhavegychosengytogyusegyagystrategicgybusinessgyproce
ssgycalledgy
togyplan,gydevelop,gyexecute,gyandgyevaluategycoordinated,gymeasurable,gypersuasivegybran
dgycommunicationsgyprogramsgyovergytimegywithgyconsumers,gycustomers,gyprospects,gyemployees
,gyassociates,gyandgyothergytargetedgyrelevantgyexternalgyandgyinternalgyaudiences.
Versiongy 3
1 mynursytest.store
, DOWNLOADgyTHEgyTestgyBankgyforgyAdvertisinggyandgyPromotiongyIntegratedgy
MarketinggyCommunicationsgyPerspectivegy12thgyEditiongyBelch
Advertising and Promotion Integrated Marketing
gy gy gy gy
Communications Perspective 12th Edition by Belch CH01
gy gy gy gy gy gy
A) internationalgymarketinggycommunications
B) interdepartmentalgymarketinggycommunications
C) informationalgymarketinggycommunications
D) integratedgymarketinggycommunications
E) intradepartmentalgymarketinggycommunications
12) OnegyreasongySumgyCompanygyMarketersgyaregyadoptinggythegyIMCgyapproachgyisgytheygyund
erstandgythegyvaluegyofgy integratinggythegyvariousgycommunicationsgyfunctions.
A) partially
B) covertly
C) centrally
D) seasonally
E) strategically
13) ThegyInternetgyhasgybecomegyagyleadinggyadvertisinggymedium,gyreplicatinggymanygyofgythegys
ervicesgythatgyweregyoncegycapturinggymassgyaudiencesgyassembledgybygynetworkgytelevisiongyandgya
ugmentedgybygyothergymassgymedia.gyWithgythegymassgyaudiencesgyfragmentinggyatgyangyacceleratinggy
rate,gymanygymarketersgyaregyturninggyto
A) individualizedgymarketing.
B) personalizedgymarketing.
C) massgymarketing.
D) micromarketing.
E) macromarketing.
14) Thegyadvertisinggyindustry,gyasgywellgyasgyonlinegypublishersgysuchgyasgynewspapers,gymag
azines,gyblogs,gyandgythegymyriadgyofgywebsitesgyavailablegyongythegyinternetgyaregyverygyconcerne
dgyovergyhow
maygyunderminegytheirgybusinessgymodel.
Versiongy 4
1 mynursytest.store
