THE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
, THE BMZ ACADEMY
Table of Contents
Question 1 .................................................................................................................. 3
Assessment of Paul Polman ...................................................................................... 3
Assessment of Alan Jope ........................................................................................... 4
Question 2 (4 marks) .................................................................................................. 5
Paul Polman ............................................................................................................... 6
Question 3 .................................................................................................................. 7
Case study 2 ............................................................................................................ 10
Question 1 ................................................................................................................ 10
Question 2 ................................................................................................................ 12
Question 3 ................................................................................................................ 17
References ............................................................................................................... 25
BMZ ACADEMY 061 262 1185/068 053 8213
, THE BMZ ACADEMY
Question 1
Would you describe Paul Polman and Alan Jope as responsible leaders? Substantiate
your answers with evidence from the case study. (In your answer you need to list the
characteristics of responsible leaders and make a judgment based on the information
provided in the case study). (1 mark for yes or no for each leader and 1 mark for
evidence provided from the case study for each leader).
Characteristics of Responsible Leaders
Responsible leadership according to Botha (2013) involves building and sustaining
morally sound relationships with all stakeholders. This includes considering the impact
of the organisation on all stakeholders and engaging with them to determine the
organisation's role in a wider societal context. Responsible leaders for a sustainable
world often adopt a "honeybee" approach, focusing on long-term decision-making,
collaboration, and balancing the needs of all stakeholders, not just shareholders
(Botha & Strydom, 2017). Key attributes include acting with integrity and caring for
people, honesty and trust, commitment to employee development, and respecting
diversity. They set the tone for sustainability within the organisation, ensuring it's seen
as everyone's responsibility.
Assessment of Paul Polman
Yes, Paul Polman can be described as a responsible leader. Evidence from the case
study supports this:
He launched the Sustainable Living Plan in 2010, an ambitious 10-year plan that
integrated Unilever’s business plan with its responsibilities as a sustainable
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