HUBSPOT INBOUND MARKETING
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Terms in this set (82)
Fictional, generalized representation of
What is a buyer your ideal customer created through
persona? research and analysis of who is already
buying from you
- Customers' backgrounds, goals, and
What type of
challenges
information do
- Interests and needs
you need to
- Age
curate a buyer
- Incentives/Motivations
persona?
- From where they get their information
,What are negative People that aren't a great fit for your
personas? business
- Surveys
What are the
- Forms
different ways to
- Your sales team
conduct buyer
- Social media
persona research?
- Interviews
Questions that provide context about a
What questions
buyer's demographics, their reasons for
should you ask in
investing in your product, and what
buyer persona
influences each phase of their decision
interviews?
making
How can buyer They allow personalization of marketing
personas affect for different segments of your audience.
your marketing, They help these strategies become
sales, and service more focused and custom.
strategies?
What are the two 1. Demographic insights
things that make 2. Buying insights
up buyer
personas?
What are the 1. Awareness stage
stages of the 2. Consideration stage
buyer's journey? 3. Decision stage
, - How do buyers describe their
What questions challenges or goals?
will help you - What symptoms are your buyers
define the experiencing?
awareness stage? - How to buyers consume content or
conduct research?
- What are possible solutions to address
What questions
their challenge or goal?
will help you
- How do buyers perceive the pros and
define the
cons of each solution?
consideration
- How do buyers decide on the right
stage?
solution?
- What criteria do buyers use to
evaluate the available offers?
What questions
- What do buyers like or dislike about
will help you
your solution compared to the
define the
alternative?
decision stage?
- Who needs to be involved in the
purchasing decision?
The information, education, or value
Topic
your content provides
How you decide to arrange or present
Format
your topic
CERTIFICATION EXAM ALL
QUESTIONS AND WELL ELABORATED
ANSWERS TOP RATED VERSION
|NEW AND REVISED
Save
Terms in this set (82)
Fictional, generalized representation of
What is a buyer your ideal customer created through
persona? research and analysis of who is already
buying from you
- Customers' backgrounds, goals, and
What type of
challenges
information do
- Interests and needs
you need to
- Age
curate a buyer
- Incentives/Motivations
persona?
- From where they get their information
,What are negative People that aren't a great fit for your
personas? business
- Surveys
What are the
- Forms
different ways to
- Your sales team
conduct buyer
- Social media
persona research?
- Interviews
Questions that provide context about a
What questions
buyer's demographics, their reasons for
should you ask in
investing in your product, and what
buyer persona
influences each phase of their decision
interviews?
making
How can buyer They allow personalization of marketing
personas affect for different segments of your audience.
your marketing, They help these strategies become
sales, and service more focused and custom.
strategies?
What are the two 1. Demographic insights
things that make 2. Buying insights
up buyer
personas?
What are the 1. Awareness stage
stages of the 2. Consideration stage
buyer's journey? 3. Decision stage
, - How do buyers describe their
What questions challenges or goals?
will help you - What symptoms are your buyers
define the experiencing?
awareness stage? - How to buyers consume content or
conduct research?
- What are possible solutions to address
What questions
their challenge or goal?
will help you
- How do buyers perceive the pros and
define the
cons of each solution?
consideration
- How do buyers decide on the right
stage?
solution?
- What criteria do buyers use to
evaluate the available offers?
What questions
- What do buyers like or dislike about
will help you
your solution compared to the
define the
alternative?
decision stage?
- Who needs to be involved in the
purchasing decision?
The information, education, or value
Topic
your content provides
How you decide to arrange or present
Format
your topic
