Hootsuite Social Marketing Certification Exam
g g g g
1.gWhichgonegofgthegfollowinggisgnotgagusegcasegforgthegHootsu
itegOrganizationsgfeature?
A)gControlgoff-brandgcommunications
B)gPlangthegcontentgpublishinggschedulegingagcalendargformat
C)gLimitgaccessgtogsocialgnetworkgpasswords
D)gFacilitategteamgcollaborationgtogaddressgcustomergfeedbac
kgongsocialgmedia
E)gSpecifygwhatgactionsgteamgmembersghavegpermissiongtogpe
rformgingHootsuite:
B)gPlangthegcontentgpublishinggschedulegingagcalendargformat
2.gPublisher'sgcalendargviewgisgespeciallygusefulgfor:
A)gmonitoringgwhethergagcustomergservicegqueryghasgbeengad
dressed
B)gseeinggallgyourgscheduledgpostsgingagsingleglist
C)gapprovinggmessagesgcomposedgbygteamgmembers
D)gidentifyingggapsgingyourgpublishinggschedule:
D)gidentifyingggapsgingyourgpublishinggschedule
3.gBygsettinggagteamgmember'sgpermissionsgtog'CangEdit'gongag
BoardgingHootsuitegAnalytics,gyougareggrantinggthem:
A)gfullgeditinggrightsgtogthatgBoard
B)g'CangEdit'gisgnotgagvalidgsettinggforgBoards
C)gpartialgeditinggrights
D)gTeamgAdminglevelgpermissionsgforgthatgBoard
E)gAdminglevelgpermissionsgforgthatgBoard:
A)gfullgeditinggrightsgtogthatgBoard
4.gAgBoardghasgagflexible,ginteractiveginterfacegintogwhichgyoug
cangdraggandgdropgangunlimitedgnumbergof:
A)gtrendwatchers,gwhichgaregpre-
setgdisplaysgofgLinegCharts,gTables,gandgTreeMaps
,B)goverviews,gwhichgaregpre-setgcollectionsgofgmetricsgdata
C)gcampaigns,geachgofgwhichgaregtargetedgatgagsocialgmediago
bjectivegorggoal
D)gWidgets/Metrics,gwhichgaregindividualgdisplaysgofgagspecifi
cgmetric
E)gtemplates,gwhichgaregindividualgdisplaysgofgagspecificgmetri
c:
D)gWidgets/Metrics,gwhichgaregindividualgdisplaysgofgagspecificgmetr
ic
5.gHootsuitegMobileggivesgyougaccessgto:
A)gPublisher,gComments,gComposegBox,gSearch,gInsights
B)gStreams,gCampaigns,gSearch,gInsights,gSettings
C)gPublisher,gStreams,gCampaigns,gInsights,gSettings
D)gStreams,gContentgLibrary,gInsights,gSearchgandgSettings
E)gStreams,gPublisher,gComposegbox,gSearchgandgSettings:gE)
gStreams,gPublisher,gComposegbox,gSearchgandgSettings
6.gWhengassigninggangincominggFacebookgcommentgtogagteam
gmembergforgagresponse,gwhygmightgyougwantgtogincludegagper
sonalizedgnotegwithgthegassignment?g(pickgtwo)
A)gAgteamgmembergneedsgtogpressg'Accept'gtogangaccompanyi
nggpersonalizedgnotegingordergforgitgtogentergintogtheirgqueue
B)gTogexplaingtogagteamgmembergwhygyougchosegthemgtoghand
legit
C)gYougaren'tgablegtogprovidegpersonalizedgnotesgalonggwithga
ngAssignment
D)gToggivegcontextgaboutgthegincominggcommentg(e.g.,gthatgit's
gagcomplaintgfromgagwellgknowngcustomer
B)gTogexplaingtogagteamgmembergwhygyougchosegthemgtoghandlegit
D)gToggivegcontextgaboutgthegincominggcommentg(e.g.,gthatgit'sgagco
mplaintgfromgagwellgknowngcustomer
7.gWhengcomposinggagtweetgwithgimagesgattachedgingHootsuit
e,gbeargingmindgthatg___gcharactersgaregusedgupgbygthegphotos
A)g24gB)g240gC)g5gD)g100
,A)g24
8.gWhengusinggthegInstagramgintegrationgforgHootsuite,gwhygm
ightgyougwantgtogsetgupgagsearchgstreamgforgcertaingusergprofil
es?
A)gsogyougcangfrequentlygandgeasilygengagegwithgkeyginfluenc
er'sgcontentgand
potentiallygdrawgtheirgattentiongbackgtogyourgprofile
B)gtogpubliclygdisplaygthatgyou'vegincludedgthemgingangInstagr
amgListg-gwhich
cangbeghelpfulgforgforginggconnectionsgwithgkeyginfluencers
C)gtogkeepgtrackgofgwhoghasgunfollowedgyou
D)gsogyougcangtrackgthegconversationsghappeninggingyourgarea
gandgefficiently
connectgwithgpotentialgnewgcustomers
E)gyougcannotgsearchgbygInstagramgusergprofilegingHootsuite,g
onlyglocation,ghashtag,gandgsearchgterm/phrase:
A)gsogyougcangfrequentlygandgeasilygengagegwithgkeyginfluencer'sgc
ontentgandgpotentiallygdrawgtheirgattentiongbackgtogyourgprofile
9.gTheregaregseveralgwaysgyougcangschedulegmessagesgingHoo
tsuite.gWhichgofgthegfollowinggdoesn'tgbelong?
A)gFromgwithingthegComposegBoxg(manualgandgauto-schedule
B)gUsinggthegbulkguploader
C)gFromgwithingthegcalendargviewgingthegPublisher
D)gFromgthegdropgdowngmenugingagsearchgstream
D)gFromgthegdropgdowngmenugingagsearchgstream
10.gIt'sgimportantgtogconsidergadjustinggaguser'sgSocialgNetwor
kgpermissionsg(orgaccess)gbecause:
A)gitgallowsgcustomergservicegqueriesgtogbeg'auto-
assigned'gtogthegrelevantgteam
B)gyougmaygnotgwantgeverygteamgorgmembergtoghavegaccessgto
geverygsocial
networkg
, C)git'sgagrequiredgstepgforgpostingganythinggtogagsocialgnetwor
k
D)gwithoutgit,gthegnetworkgwon'tgappeargingthegSocialgProfilegPi
ckedgingthegComposegBox
B)gyougmaygnotgwantgeverygteamgorgmembergtoghavegaccessgtogeve
rygsocialgnetwork
11.gHootsuite'sgmobilegappglet'sgyougseegallgthegpostsgyou'vegs
cheduledgandgadjustgpublishinggtimesgtogfinegtuneghowgyou'reg
targetinggyourgaudience.gYougcangaccessgthisgfunctionalityging
theg___________
A)gTeamsgandgAssignments
B)gStreams
C)gPublisher
D)gSearchgandgSettings
E)gComposegBox:
C)gPublisher
12.gClickinggthegSettingsgIcongingHootsuitegCampaignsglet'sgyo
ugspecifygthingsglikeghowgoftengpeoplegcangsubmitgentries.gWh
engyou'reggettinggstarted,gaggoodgrulegofgthumbgisgto:
A)gHootsuitegCampaignsgsetsgthisgnumbergautomaticallygforgy
ou;git'sgnotguser-specifiable
B)gletgpeoplegsubmitgonlygonegentrygforgtheglifegofgthegcampaig
n;gallowinggmoregmaygputgyougingbreachgofgagsocialgnetwork'sg
TermsgofgServicegagreement
C)gletgpeoplegcastgonegentrygpergday;gthisgwillgkeepgdedicatedgf
ansgcominggback,gwithoutgoverwhelminggthegcampaign
D)gletgpeoplegsubmitgasgmanygentriesgasgtheygwish;gthisgwillgen
gagegyourgmostgmotivatedgcontestants
C)gletgpeoplegcastgonegentrygpergday;gthisgwillgkeep
dedicatedgfansgcominggback,gwithoutgoverwhelminggthegcampaign
g g g g
1.gWhichgonegofgthegfollowinggisgnotgagusegcasegforgthegHootsu
itegOrganizationsgfeature?
A)gControlgoff-brandgcommunications
B)gPlangthegcontentgpublishinggschedulegingagcalendargformat
C)gLimitgaccessgtogsocialgnetworkgpasswords
D)gFacilitategteamgcollaborationgtogaddressgcustomergfeedbac
kgongsocialgmedia
E)gSpecifygwhatgactionsgteamgmembersghavegpermissiongtogpe
rformgingHootsuite:
B)gPlangthegcontentgpublishinggschedulegingagcalendargformat
2.gPublisher'sgcalendargviewgisgespeciallygusefulgfor:
A)gmonitoringgwhethergagcustomergservicegqueryghasgbeengad
dressed
B)gseeinggallgyourgscheduledgpostsgingagsingleglist
C)gapprovinggmessagesgcomposedgbygteamgmembers
D)gidentifyingggapsgingyourgpublishinggschedule:
D)gidentifyingggapsgingyourgpublishinggschedule
3.gBygsettinggagteamgmember'sgpermissionsgtog'CangEdit'gongag
BoardgingHootsuitegAnalytics,gyougareggrantinggthem:
A)gfullgeditinggrightsgtogthatgBoard
B)g'CangEdit'gisgnotgagvalidgsettinggforgBoards
C)gpartialgeditinggrights
D)gTeamgAdminglevelgpermissionsgforgthatgBoard
E)gAdminglevelgpermissionsgforgthatgBoard:
A)gfullgeditinggrightsgtogthatgBoard
4.gAgBoardghasgagflexible,ginteractiveginterfacegintogwhichgyoug
cangdraggandgdropgangunlimitedgnumbergof:
A)gtrendwatchers,gwhichgaregpre-
setgdisplaysgofgLinegCharts,gTables,gandgTreeMaps
,B)goverviews,gwhichgaregpre-setgcollectionsgofgmetricsgdata
C)gcampaigns,geachgofgwhichgaregtargetedgatgagsocialgmediago
bjectivegorggoal
D)gWidgets/Metrics,gwhichgaregindividualgdisplaysgofgagspecifi
cgmetric
E)gtemplates,gwhichgaregindividualgdisplaysgofgagspecificgmetri
c:
D)gWidgets/Metrics,gwhichgaregindividualgdisplaysgofgagspecificgmetr
ic
5.gHootsuitegMobileggivesgyougaccessgto:
A)gPublisher,gComments,gComposegBox,gSearch,gInsights
B)gStreams,gCampaigns,gSearch,gInsights,gSettings
C)gPublisher,gStreams,gCampaigns,gInsights,gSettings
D)gStreams,gContentgLibrary,gInsights,gSearchgandgSettings
E)gStreams,gPublisher,gComposegbox,gSearchgandgSettings:gE)
gStreams,gPublisher,gComposegbox,gSearchgandgSettings
6.gWhengassigninggangincominggFacebookgcommentgtogagteam
gmembergforgagresponse,gwhygmightgyougwantgtogincludegagper
sonalizedgnotegwithgthegassignment?g(pickgtwo)
A)gAgteamgmembergneedsgtogpressg'Accept'gtogangaccompanyi
nggpersonalizedgnotegingordergforgitgtogentergintogtheirgqueue
B)gTogexplaingtogagteamgmembergwhygyougchosegthemgtoghand
legit
C)gYougaren'tgablegtogprovidegpersonalizedgnotesgalonggwithga
ngAssignment
D)gToggivegcontextgaboutgthegincominggcommentg(e.g.,gthatgit's
gagcomplaintgfromgagwellgknowngcustomer
B)gTogexplaingtogagteamgmembergwhygyougchosegthemgtoghandlegit
D)gToggivegcontextgaboutgthegincominggcommentg(e.g.,gthatgit'sgagco
mplaintgfromgagwellgknowngcustomer
7.gWhengcomposinggagtweetgwithgimagesgattachedgingHootsuit
e,gbeargingmindgthatg___gcharactersgaregusedgupgbygthegphotos
A)g24gB)g240gC)g5gD)g100
,A)g24
8.gWhengusinggthegInstagramgintegrationgforgHootsuite,gwhygm
ightgyougwantgtogsetgupgagsearchgstreamgforgcertaingusergprofil
es?
A)gsogyougcangfrequentlygandgeasilygengagegwithgkeyginfluenc
er'sgcontentgand
potentiallygdrawgtheirgattentiongbackgtogyourgprofile
B)gtogpubliclygdisplaygthatgyou'vegincludedgthemgingangInstagr
amgListg-gwhich
cangbeghelpfulgforgforginggconnectionsgwithgkeyginfluencers
C)gtogkeepgtrackgofgwhoghasgunfollowedgyou
D)gsogyougcangtrackgthegconversationsghappeninggingyourgarea
gandgefficiently
connectgwithgpotentialgnewgcustomers
E)gyougcannotgsearchgbygInstagramgusergprofilegingHootsuite,g
onlyglocation,ghashtag,gandgsearchgterm/phrase:
A)gsogyougcangfrequentlygandgeasilygengagegwithgkeyginfluencer'sgc
ontentgandgpotentiallygdrawgtheirgattentiongbackgtogyourgprofile
9.gTheregaregseveralgwaysgyougcangschedulegmessagesgingHoo
tsuite.gWhichgofgthegfollowinggdoesn'tgbelong?
A)gFromgwithingthegComposegBoxg(manualgandgauto-schedule
B)gUsinggthegbulkguploader
C)gFromgwithingthegcalendargviewgingthegPublisher
D)gFromgthegdropgdowngmenugingagsearchgstream
D)gFromgthegdropgdowngmenugingagsearchgstream
10.gIt'sgimportantgtogconsidergadjustinggaguser'sgSocialgNetwor
kgpermissionsg(orgaccess)gbecause:
A)gitgallowsgcustomergservicegqueriesgtogbeg'auto-
assigned'gtogthegrelevantgteam
B)gyougmaygnotgwantgeverygteamgorgmembergtoghavegaccessgto
geverygsocial
networkg
, C)git'sgagrequiredgstepgforgpostingganythinggtogagsocialgnetwor
k
D)gwithoutgit,gthegnetworkgwon'tgappeargingthegSocialgProfilegPi
ckedgingthegComposegBox
B)gyougmaygnotgwantgeverygteamgorgmembergtoghavegaccessgtogeve
rygsocialgnetwork
11.gHootsuite'sgmobilegappglet'sgyougseegallgthegpostsgyou'vegs
cheduledgandgadjustgpublishinggtimesgtogfinegtuneghowgyou'reg
targetinggyourgaudience.gYougcangaccessgthisgfunctionalityging
theg___________
A)gTeamsgandgAssignments
B)gStreams
C)gPublisher
D)gSearchgandgSettings
E)gComposegBox:
C)gPublisher
12.gClickinggthegSettingsgIcongingHootsuitegCampaignsglet'sgyo
ugspecifygthingsglikeghowgoftengpeoplegcangsubmitgentries.gWh
engyou'reggettinggstarted,gaggoodgrulegofgthumbgisgto:
A)gHootsuitegCampaignsgsetsgthisgnumbergautomaticallygforgy
ou;git'sgnotguser-specifiable
B)gletgpeoplegsubmitgonlygonegentrygforgtheglifegofgthegcampaig
n;gallowinggmoregmaygputgyougingbreachgofgagsocialgnetwork'sg
TermsgofgServicegagreement
C)gletgpeoplegcastgonegentrygpergday;gthisgwillgkeepgdedicatedgf
ansgcominggback,gwithoutgoverwhelminggthegcampaign
D)gletgpeoplegsubmitgasgmanygentriesgasgtheygwish;gthisgwillgen
gagegyourgmostgmotivatedgcontestants
C)gletgpeoplegcastgonegentrygpergday;gthisgwillgkeep
dedicatedgfansgcominggback,gwithoutgoverwhelminggthegcampaign
