MKTG 445: Final Exam ALL SOLUTION
m m m m m
LATEST EDITION 2023/24 ALL ANSWERS 1
m m m m m
00% CORRECT GUARANTEED GRADE A+
m m m m
Chapterm9
Chapterm9
ismdefinedmasmamcontractualmarrangementmwherebymonemcompanymmakesmamlegallymprote
ctedmassetmavailable mtomanothermcompanyminmexchange mformsome mformmofmcompensation.
A.
Foreignmdirectminvestmentm(FDI)
m B.
Contractmmanufacturin
gmC.
Equitymstak
e mD.
Jointmventur
e mE.
Licensing
E.
Licensing
One mofmthe mkeymadvantagesmtomlicensingmasmammarket-entrymstrategymism
.
m A.
the mspeedmof mdiffusionmofmthemnewmproductmormtechnolo
gymB.
increasedmmarketmshare
m C.
brandmawarenes
smD.
enablingmamcompanymtom"borrow"manothermcompany'smresourc
esmE.
eliminationmof mcompetition
A.
the mspeedmof mdiffusionmof mthe mnewmproductmormtechnology
Consideringmamlicenseemismtypicallymamlocalmbusiness,mwhatmismthe mmainmbenefitmofmamlicensingmagree
ment?mA.
Avoidance mofmbarriersmformforeignmcompaniesmdoingmbusines
smB.
,Expandedmmarketmcontrol
m C.
Reducedmcompetitio
nmD.
Corporate mcontro
lmE.
Positioning
A.
Avoidance mof mbarriersmformforeignmcompaniesmdoingmbusiness
Whichmof mthemfollowingmhasmthemgreatestmappealmtomlocalmentrepreneursmwhomaremanxiousmtomlearn
m andm apply m Western-style m marketingm techniques?
A.
Franchising
m B.
Subsidiaries
m C.
Jointmventure
smD.
Licensing
m E.
Mergers
A.
Franchising
Whichmof mthemfollowingmismamgeneralmtermmthatmrefersmtomcapitalmthatmflowsmoutmofmthemhomemcountryma
smcompaniesminvestminmplants,mequipment,mandmothermassets?
A.
Jointmventure
smB.
Equitymstak
e mC.
Mergersmandmacquisitionsm
D.
Foreignmdirectminvestmentm(FDI)
m E.
Greenfieldminvestment
D.
Foreignmdirectminvestmentm(FDI)
Whichmof mthemfollowingmtermsmrefermtomthemstartupmof mnewmoperatio
ns?mA.
Acquisitionm
B.
,Jointmventur
e mC.
Greenfieldminvestmen
tmD.
Equitymstak
e mE.
Fullmownership
C.
Greenfieldminvestment
Benefitsmofmamjointmventurementrymstrategymincludemsharingmofmrisk,mamgoodmwaymtomlearnmaboutmamnewm
marketmenvironment, mandm.
A.
encouragingmcontractmmanufacturin
gmB.
establishingmamfranchise mprogram
m C.
anmacquisitionmtool
m D.
allowingmpartnersmtomachieve msynerg
ymE.
creatingmamlicensingmagreement
D.
allowingmpartnersmtomachieve msynergy
WhatmdidmAnheuser-
Buschmfindmwasmcriticalmtomsuccessminmthe mJapanese mmarket?mA.
Marketmshar
e mB.
Jointmventure
smC.
Licensingmagreements
m D.
Accessmtomdistributio
nmE.
Brandmawareness
D.
Accessmtomdistribution
Whenmformingmamglobalmstrategicmpartnershipm(GSP),mwhichmofmthe mfollowingmfactorsmismconsideredmcritic
allymimportant?
A.
Learningmfrommpartners
m B.
, Commonmpursuitmofmmarketmleadershi
pmC.
Similarmorganizationalmstructures
m D.
Profitability
m E.
Verticalmrelationshipmstructure
A.
Learningmfrommpartners
One mofmthemrisksmof mformingmamglobalmstrategicmpartnershipm(GSP)mismthatmalthoughmpartnersmarempur
suingmmutualmgoalsminmsome mareas,mtheymare mpotentiallym.
A.
competitorsminmothermarea
smB.
compromisingminmothermareas
m C.
lookingmaroundmformanmacquisitionmopportunit
ymD.
creatingmprofitsminmothermarea
smE.
licenseesminmothermareas
A.
competitorsminmothermareas
Whichmof mthemfollowingmrefersmtomammethodmofmguardingmagainstmunintendedmtransfersmofmtechnologymi
nmamGSP?
A.
Transparencymlimitatio
nmB.
Collaborationmsectio
nmC.
Corporate mamnesi
amD.
Non-
compete mclausesmE.
Agreementmof mconfidentiality
B.
Collaborationmsection
Whichmof mthemfollowingmismammajormproblemminmconnectionmwithmjointmventuresminmdevelopingmcount
ries?mA.
Unwillingnessmofmgovernmentsmtomapprovemjointmventur
esmB.
m m m m m
LATEST EDITION 2023/24 ALL ANSWERS 1
m m m m m
00% CORRECT GUARANTEED GRADE A+
m m m m
Chapterm9
Chapterm9
ismdefinedmasmamcontractualmarrangementmwherebymonemcompanymmakesmamlegallymprote
ctedmassetmavailable mtomanothermcompanyminmexchange mformsome mformmofmcompensation.
A.
Foreignmdirectminvestmentm(FDI)
m B.
Contractmmanufacturin
gmC.
Equitymstak
e mD.
Jointmventur
e mE.
Licensing
E.
Licensing
One mofmthe mkeymadvantagesmtomlicensingmasmammarket-entrymstrategymism
.
m A.
the mspeedmof mdiffusionmofmthemnewmproductmormtechnolo
gymB.
increasedmmarketmshare
m C.
brandmawarenes
smD.
enablingmamcompanymtom"borrow"manothermcompany'smresourc
esmE.
eliminationmof mcompetition
A.
the mspeedmof mdiffusionmof mthe mnewmproductmormtechnology
Consideringmamlicenseemismtypicallymamlocalmbusiness,mwhatmismthe mmainmbenefitmofmamlicensingmagree
ment?mA.
Avoidance mofmbarriersmformforeignmcompaniesmdoingmbusines
smB.
,Expandedmmarketmcontrol
m C.
Reducedmcompetitio
nmD.
Corporate mcontro
lmE.
Positioning
A.
Avoidance mof mbarriersmformforeignmcompaniesmdoingmbusiness
Whichmof mthemfollowingmhasmthemgreatestmappealmtomlocalmentrepreneursmwhomaremanxiousmtomlearn
m andm apply m Western-style m marketingm techniques?
A.
Franchising
m B.
Subsidiaries
m C.
Jointmventure
smD.
Licensing
m E.
Mergers
A.
Franchising
Whichmof mthemfollowingmismamgeneralmtermmthatmrefersmtomcapitalmthatmflowsmoutmofmthemhomemcountryma
smcompaniesminvestminmplants,mequipment,mandmothermassets?
A.
Jointmventure
smB.
Equitymstak
e mC.
Mergersmandmacquisitionsm
D.
Foreignmdirectminvestmentm(FDI)
m E.
Greenfieldminvestment
D.
Foreignmdirectminvestmentm(FDI)
Whichmof mthemfollowingmtermsmrefermtomthemstartupmof mnewmoperatio
ns?mA.
Acquisitionm
B.
,Jointmventur
e mC.
Greenfieldminvestmen
tmD.
Equitymstak
e mE.
Fullmownership
C.
Greenfieldminvestment
Benefitsmofmamjointmventurementrymstrategymincludemsharingmofmrisk,mamgoodmwaymtomlearnmaboutmamnewm
marketmenvironment, mandm.
A.
encouragingmcontractmmanufacturin
gmB.
establishingmamfranchise mprogram
m C.
anmacquisitionmtool
m D.
allowingmpartnersmtomachieve msynerg
ymE.
creatingmamlicensingmagreement
D.
allowingmpartnersmtomachieve msynergy
WhatmdidmAnheuser-
Buschmfindmwasmcriticalmtomsuccessminmthe mJapanese mmarket?mA.
Marketmshar
e mB.
Jointmventure
smC.
Licensingmagreements
m D.
Accessmtomdistributio
nmE.
Brandmawareness
D.
Accessmtomdistribution
Whenmformingmamglobalmstrategicmpartnershipm(GSP),mwhichmofmthe mfollowingmfactorsmismconsideredmcritic
allymimportant?
A.
Learningmfrommpartners
m B.
, Commonmpursuitmofmmarketmleadershi
pmC.
Similarmorganizationalmstructures
m D.
Profitability
m E.
Verticalmrelationshipmstructure
A.
Learningmfrommpartners
One mofmthemrisksmof mformingmamglobalmstrategicmpartnershipm(GSP)mismthatmalthoughmpartnersmarempur
suingmmutualmgoalsminmsome mareas,mtheymare mpotentiallym.
A.
competitorsminmothermarea
smB.
compromisingminmothermareas
m C.
lookingmaroundmformanmacquisitionmopportunit
ymD.
creatingmprofitsminmothermarea
smE.
licenseesminmothermareas
A.
competitorsminmothermareas
Whichmof mthemfollowingmrefersmtomammethodmofmguardingmagainstmunintendedmtransfersmofmtechnologymi
nmamGSP?
A.
Transparencymlimitatio
nmB.
Collaborationmsectio
nmC.
Corporate mamnesi
amD.
Non-
compete mclausesmE.
Agreementmof mconfidentiality
B.
Collaborationmsection
Whichmof mthemfollowingmismammajormproblemminmconnectionmwithmjointmventuresminmdevelopingmcount
ries?mA.
Unwillingnessmofmgovernmentsmtomapprovemjointmventur
esmB.
