Inhoudsopgave
Hoorcollege 1: Inleiding.................................................................................................................... 3
Online zelf..............................................................................................................................................6
Hoorcollege 2: Presentatie en impressiemanagement.....................................................................6
Beld (2013) extended self in a digital world............................................................................... 6
Hogan (2010) The presentation of self in the age of social media.............................................8
Hoorcollege 3: Zelfpresentatie........................................................................................................11
Fullwood et al. (2020) If the mask fits: Psychological correlates with online self-presentation 11
Choi et al., (2020) A snap of your true self: How self-presentation and temporal affordance
influence self-concept on social media.................................................................................... 16
Online relaties..................................................................................................................................... 20
Hoorcollege 4: Daten......................................................................................................................20
Ellison, Hancock & Toma (2011) Profile as promise: A framework for conceptualizing veracity
in online dating self-presentations........................................................................................... 22
Sharabi & Caughlin (2018) deception in online dating: significance and implications for the
first offline date.........................................................................................................................23
Hoorcollege 5: Vriendschap........................................................................................................... 25
Amichicai-Hamburger, Kingsbury & Schneider (2013), Friendship: An old concept with a new
meaning?................................................................................................................................. 26
Ellison, Lampe, Steinfield & Vitak (2011) With a little help from my friends: how social network
sites affect social capital processes......................................................................................... 29
Online marketing.................................................................................................................................31
Hoorcollege 6: Merkposts en viral gaan......................................................................................... 31
De Vries, Gensler & Leeflang (2012): Popularity of brand posts on brand fan pages: An
investigation of the effects of social media marketing..............................................................31
Berger & Milkman (2012): What makes online content viral?.................................................. 36
Hoorcollege 7: Influencers en personalisatie.................................................................................. 39
De Veirman, Cauberghe & Hudders (2017) Marketing through Instagram influencers: The impact
of number of followers and product divergence on brand attitude................................................. 39
Shanahan, Tran & Taylor (2019) Getting to know you: social media personalization as a means of
enhancing brand loyalty and perceived quality.............................................................................. 42
Online politiek..................................................................................................................................... 44
Hoorcollege 8: Activisme en nepnieuws.........................................................................................44
Allcot & Gentzkow: Social media and fake news in the 2016 election (2017)......................... 44
Sandoval-Almazan & Gil-Garcia (2014) Towards cyberactivism 2.0? Understanding the use of
social media and other information technologies for political activism and social movements48
Hoorcollege 9:................................................................................................................................ 52
Lee, Choi, Kim & Kim (2014) Social Media, Network Heterogeneity, and Opinion Polarization..
52
Humprecht, Esser & Van Aelst (2020) - Resilience to Online Disinformation: A Framework for
CrossNational Comparative Research Desinformatie op sociale media................................. 55
Online arbeidsmarkt........................................................................................................................... 59
Hoorcollege 10:.............................................................................................................................. 59
Fieseler, Meckel & Ranzini (2015) Professional personae: how organizational identification
shapes online identity in the workplace................................................................................... 59
Zide, Elman & Shahani-Denning (2014) LinkedIn and recruitment: how profiles differ across
occupations..............................................................................................................................62
Hoorcollege 13: Oefenvragen tentamen........................................................................................... 64
1
,Sociale media en nieuwe media
Hoorcollege 1: Inleiding
Waarom sociale en nieuwe media bestuderen in functionele contexten?
Hoe communicatie plaatsvindt
(a) tussen mensen en
(b) tussen mensen en organisaties
… is sterk veranderd en continu in ontwikkeling
Uitgebreid en meer divers worden medialandschap: rol van het internet
Het medialandschap: traditionele media
- Kranten
- Tijdschriften
- Abri’s/billboards
- Radio
- Televisie
Het medialandschap: nieuwe media
Digitaal, blogs, websites, VR, games, apps, streamingdiensten, sociale media
Sociale media
“Social media is a group of internet-based applications that builds on the ideological and
technological foundations of Web 2.0 and that allows the creation and exchange of
user-generated content.”
Eigenlijk kan je geen definitie geven
Belang van:
2
, - Social presence/media richness
→ Intimacy (interpersoonlijk vs. gemedieerd)
→ Immediacy (synchroon vs. asynchroon)
- Self-presentation/self-disclosure
→ Volgende colleges
Waarom sociale en nieuwe media bestuderen in functionele contexten?
Digitalisering
- Digitale cultuur biedt nieuwe kansen en stelt nieuwe eisen aan hoe we
communiceren
- Wetenschappelijk onderzoek naar de invloed van sociale en nieuwe media op
communicatie door individuen en organisaties
- ‘Kijkje in de keuken’ van wetenschappelijk onderzoek naar de invoed van digitale
media op communicatie in diverse functionele contexten
Twee onderwerpen:
1. Sociale en nieuwe media in persoonlijke contexten
2. Sociale en nieuwe media in professionele en organisationele contexten
Vijf thema’s:
1. Online zelf (persoonlijke context)
→ Hoe presenteren en profileren mensen zichzelf via sociale media?
- Impressiemanagement
- Zelfpresentatie
- FOMO
2. Online relaties (persoonlijke context)
→ Wat zijn de functies van virtuele vriendschappen en wat zijn de implicaties van
dating in een online omgeving?
- Internetdaten
- Virtuele vriendschap
- Sociaal kapitaal
3. Online marketing (professionele en organiationele context)
→ Hoe presenteren en profileren organisaties zichzelf via sociale media marketing?
- Merkposts
- Influencers
- Viral gaan
- Personalisatie
3
, - eWOM
4. Online politiek (professionele en organisatorische context)
→ Hoe beïnvloeden sociale en nieuwe media de politiek?
- Activisme
- Polarisatie
- Nepnieuws
- Desinformatie
- Cyberactivism
5. Online arbeidsmarkt (professionele en organisatorische context)
→ Wat dragen sociale en ieuwe media bij aan de arbeidsmarkt?
- Profilering
- Werving
- Virtuele samenwerking
- Online personae
4
Hoorcollege 1: Inleiding.................................................................................................................... 3
Online zelf..............................................................................................................................................6
Hoorcollege 2: Presentatie en impressiemanagement.....................................................................6
Beld (2013) extended self in a digital world............................................................................... 6
Hogan (2010) The presentation of self in the age of social media.............................................8
Hoorcollege 3: Zelfpresentatie........................................................................................................11
Fullwood et al. (2020) If the mask fits: Psychological correlates with online self-presentation 11
Choi et al., (2020) A snap of your true self: How self-presentation and temporal affordance
influence self-concept on social media.................................................................................... 16
Online relaties..................................................................................................................................... 20
Hoorcollege 4: Daten......................................................................................................................20
Ellison, Hancock & Toma (2011) Profile as promise: A framework for conceptualizing veracity
in online dating self-presentations........................................................................................... 22
Sharabi & Caughlin (2018) deception in online dating: significance and implications for the
first offline date.........................................................................................................................23
Hoorcollege 5: Vriendschap........................................................................................................... 25
Amichicai-Hamburger, Kingsbury & Schneider (2013), Friendship: An old concept with a new
meaning?................................................................................................................................. 26
Ellison, Lampe, Steinfield & Vitak (2011) With a little help from my friends: how social network
sites affect social capital processes......................................................................................... 29
Online marketing.................................................................................................................................31
Hoorcollege 6: Merkposts en viral gaan......................................................................................... 31
De Vries, Gensler & Leeflang (2012): Popularity of brand posts on brand fan pages: An
investigation of the effects of social media marketing..............................................................31
Berger & Milkman (2012): What makes online content viral?.................................................. 36
Hoorcollege 7: Influencers en personalisatie.................................................................................. 39
De Veirman, Cauberghe & Hudders (2017) Marketing through Instagram influencers: The impact
of number of followers and product divergence on brand attitude................................................. 39
Shanahan, Tran & Taylor (2019) Getting to know you: social media personalization as a means of
enhancing brand loyalty and perceived quality.............................................................................. 42
Online politiek..................................................................................................................................... 44
Hoorcollege 8: Activisme en nepnieuws.........................................................................................44
Allcot & Gentzkow: Social media and fake news in the 2016 election (2017)......................... 44
Sandoval-Almazan & Gil-Garcia (2014) Towards cyberactivism 2.0? Understanding the use of
social media and other information technologies for political activism and social movements48
Hoorcollege 9:................................................................................................................................ 52
Lee, Choi, Kim & Kim (2014) Social Media, Network Heterogeneity, and Opinion Polarization..
52
Humprecht, Esser & Van Aelst (2020) - Resilience to Online Disinformation: A Framework for
CrossNational Comparative Research Desinformatie op sociale media................................. 55
Online arbeidsmarkt........................................................................................................................... 59
Hoorcollege 10:.............................................................................................................................. 59
Fieseler, Meckel & Ranzini (2015) Professional personae: how organizational identification
shapes online identity in the workplace................................................................................... 59
Zide, Elman & Shahani-Denning (2014) LinkedIn and recruitment: how profiles differ across
occupations..............................................................................................................................62
Hoorcollege 13: Oefenvragen tentamen........................................................................................... 64
1
,Sociale media en nieuwe media
Hoorcollege 1: Inleiding
Waarom sociale en nieuwe media bestuderen in functionele contexten?
Hoe communicatie plaatsvindt
(a) tussen mensen en
(b) tussen mensen en organisaties
… is sterk veranderd en continu in ontwikkeling
Uitgebreid en meer divers worden medialandschap: rol van het internet
Het medialandschap: traditionele media
- Kranten
- Tijdschriften
- Abri’s/billboards
- Radio
- Televisie
Het medialandschap: nieuwe media
Digitaal, blogs, websites, VR, games, apps, streamingdiensten, sociale media
Sociale media
“Social media is a group of internet-based applications that builds on the ideological and
technological foundations of Web 2.0 and that allows the creation and exchange of
user-generated content.”
Eigenlijk kan je geen definitie geven
Belang van:
2
, - Social presence/media richness
→ Intimacy (interpersoonlijk vs. gemedieerd)
→ Immediacy (synchroon vs. asynchroon)
- Self-presentation/self-disclosure
→ Volgende colleges
Waarom sociale en nieuwe media bestuderen in functionele contexten?
Digitalisering
- Digitale cultuur biedt nieuwe kansen en stelt nieuwe eisen aan hoe we
communiceren
- Wetenschappelijk onderzoek naar de invloed van sociale en nieuwe media op
communicatie door individuen en organisaties
- ‘Kijkje in de keuken’ van wetenschappelijk onderzoek naar de invoed van digitale
media op communicatie in diverse functionele contexten
Twee onderwerpen:
1. Sociale en nieuwe media in persoonlijke contexten
2. Sociale en nieuwe media in professionele en organisationele contexten
Vijf thema’s:
1. Online zelf (persoonlijke context)
→ Hoe presenteren en profileren mensen zichzelf via sociale media?
- Impressiemanagement
- Zelfpresentatie
- FOMO
2. Online relaties (persoonlijke context)
→ Wat zijn de functies van virtuele vriendschappen en wat zijn de implicaties van
dating in een online omgeving?
- Internetdaten
- Virtuele vriendschap
- Sociaal kapitaal
3. Online marketing (professionele en organiationele context)
→ Hoe presenteren en profileren organisaties zichzelf via sociale media marketing?
- Merkposts
- Influencers
- Viral gaan
- Personalisatie
3
, - eWOM
4. Online politiek (professionele en organisatorische context)
→ Hoe beïnvloeden sociale en nieuwe media de politiek?
- Activisme
- Polarisatie
- Nepnieuws
- Desinformatie
- Cyberactivism
5. Online arbeidsmarkt (professionele en organisatorische context)
→ Wat dragen sociale en ieuwe media bij aan de arbeidsmarkt?
- Profilering
- Werving
- Virtuele samenwerking
- Online personae
4
