WGU D077 EXAM REVIEW (Concepts in
Marketing, Sales, and Customer Contacts)
166 QUESTIONS Western Governors
University
CORRECT QUESTIONS: 166
INCORRECT QUESTIONS: 0
Your answers
Competition
trends
Legal judgments
trends
,Give this one a try later!
A marketer introduces a tutorial video featuring the company's new cosmetic line.
which set of elements from the marketing mix is the marketer using?
price and place
product and price
promotion and place
product and promotion
Primary Marketing Research Techniques
Uncontrollable Factors
External factors
Techniques for sourcing secondary data
Don't know?
2 of 166
Term
A sales representative calls on a company and is told, "We will order
the same product and quantity that we ordered last month, but please
have the product delivered to our western plant instead of our eastern
plant."
Which type of Business to Business (B2B) buying situation is this?
,New task
Modified rebuy
Straight rebuy
Organizational purchasing
Give this one a try later!
Demographic Telemarketing
Modified rebuy Bargaining power of suppliers
Don't know?
3 of 166
Term
A small, local independent grocery store seeks to provide all the basic
individual household necessities for personal use by its customers.
What type of market is this grocery store targeting?
Institutional
Industrial
Reseller
Consumer
Give this one a try later!
, Bargaining power of buyers
The bargaining power of customers is the ability of customers to put a company
under pressure, which also affects the customer's sensitivity to price changes.
Promotion
The realtor sent VIP invitations to local TV stations to generate media attention,
which represents promotion. Each VIP that attends the event will be able to air the
event on the TV station he or she represents.
Personal selling
The selling of new cars through a negotiation process is personal selling which is
part of the promotion strategy of the company. By maintaining personal contact
and holding a face to face meetings with customers, the chances of selling a new
car makes this promotional strategy effective.
Consumer
Grocery stores sell consumer goods for personal use. The target market
would be consumers. Consumer markets include individuals and households
who buy consumer goods and services for their own personal use. They are
not interested in reselling the product or setting themselves up as a
manufacturer.
Don't know?
4 of 166
Definition
Marketing, Sales, and Customer Contacts)
166 QUESTIONS Western Governors
University
CORRECT QUESTIONS: 166
INCORRECT QUESTIONS: 0
Your answers
Competition
trends
Legal judgments
trends
,Give this one a try later!
A marketer introduces a tutorial video featuring the company's new cosmetic line.
which set of elements from the marketing mix is the marketer using?
price and place
product and price
promotion and place
product and promotion
Primary Marketing Research Techniques
Uncontrollable Factors
External factors
Techniques for sourcing secondary data
Don't know?
2 of 166
Term
A sales representative calls on a company and is told, "We will order
the same product and quantity that we ordered last month, but please
have the product delivered to our western plant instead of our eastern
plant."
Which type of Business to Business (B2B) buying situation is this?
,New task
Modified rebuy
Straight rebuy
Organizational purchasing
Give this one a try later!
Demographic Telemarketing
Modified rebuy Bargaining power of suppliers
Don't know?
3 of 166
Term
A small, local independent grocery store seeks to provide all the basic
individual household necessities for personal use by its customers.
What type of market is this grocery store targeting?
Institutional
Industrial
Reseller
Consumer
Give this one a try later!
, Bargaining power of buyers
The bargaining power of customers is the ability of customers to put a company
under pressure, which also affects the customer's sensitivity to price changes.
Promotion
The realtor sent VIP invitations to local TV stations to generate media attention,
which represents promotion. Each VIP that attends the event will be able to air the
event on the TV station he or she represents.
Personal selling
The selling of new cars through a negotiation process is personal selling which is
part of the promotion strategy of the company. By maintaining personal contact
and holding a face to face meetings with customers, the chances of selling a new
car makes this promotional strategy effective.
Consumer
Grocery stores sell consumer goods for personal use. The target market
would be consumers. Consumer markets include individuals and households
who buy consumer goods and services for their own personal use. They are
not interested in reselling the product or setting themselves up as a
manufacturer.
Don't know?
4 of 166
Definition
