MKTG 455 MARK NEWSOME EXAM 2 EXAM
QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) ||ALREADY
GRADED A+||NEWEST VERSION
Quiz: 8 Elements of a Strong Social Media Campaign
Ans: 1. Targeted
2. Focused
3. Measurable
4. Great Content
5. Simple
6. Right Media for Message
7. Memorable
8. Profitable
Quiz: TV Strengths
Ans: great for building through storytelling, reaches consumers one-on-one
Quiz: TV Weaknesses
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Ans: high production cost, high placement costs
Quiz: Radio Strengths
Ans: ability to target, can reach audiences on personal and intimate level,
economical compared to other mass media, short lead times (production and
placement), sometimes may take advantage of local radio personalities
Quiz: Radio Weaknesses
Ans: cluttered, no visual, fractionalization, buying locally for national or
regional campaigns can be difficult
Quiz: Newspaper Strengths
Ans: flexibility (pick markets and vary ad copy)
Quiz: Newspaper Weaknesses
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© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.