,INC4803 OCT/NOV 2023 EXAM
SUPP EXAM-REVISION 2025
QUESTION 1
Theoretical assumptions play a crucial role in understanding
communication because they enable us to understand issues in a
systematic way. Furthermore, they help us to solve mysteries
theoretically.
1.1 With reference to the statement above, list five theoretical
assumptions of communication and their views
Theoretical assumptions are essential in understanding communication
as they provide a systematic approach to analyzing complex issues.
These assumptions help scholars and researchers develop theories that
explain how communication works. Here are five theoretical
assumptions of communication and their views:
1. Transmission View: This assumption views communication as a linear
process where a sender transmits a message to a receiver (Shannon &
Weaver, 1948). According to this view, communication is a
straightforward process of sending and receiving information.
2. Transaction View: In contrast, the transaction view assumes that
communication is a dynamic and interactive process between two or
more parties (Barnlund, 1970). This view emphasizes the importance of
feedback and mutual understanding in communication.
, 3. Constructivist View: The constructivist assumption posits that
meaning is constructed by individuals through their interactions and
experiences (Berger & Luckmann, 1966). According to this view,
communication is a process of creating and negotiating meaning.
4. Critical View: The critical assumption views communication as a site
of power struggle and social inequality (Habermas, 1984). This view
emphasizes the importance of analyzing communication in its social
and cultural context.
5. Systemic View: Finally, the systemic assumption views
communication as part of a larger system that includes social, cultural,
and environmental factors (Bateson, 1972). According to this view,
communication is interconnected with other aspects of human life.
References:
Barnlund, D. C. (1970). A transactional model of communication. In K.
Sereno & C. D. Mortensen (Eds.), Foundations of communication theory
(pp. 83-102). Harper & Row.
Bateson, G. (1972). Steps to an ecology of mind. Ballantine Books.
Berger, P. L., & Luckmann, T. (1966). The social construction of reality.
Doubleday.
Habermas, J. (1984). The theory of communicative action. Beacon
Press.
Shannon, C. E., & Weaver, W. (1948). The mathematical theory of
communication. University of Illinois Press.
SUPP EXAM-REVISION 2025
QUESTION 1
Theoretical assumptions play a crucial role in understanding
communication because they enable us to understand issues in a
systematic way. Furthermore, they help us to solve mysteries
theoretically.
1.1 With reference to the statement above, list five theoretical
assumptions of communication and their views
Theoretical assumptions are essential in understanding communication
as they provide a systematic approach to analyzing complex issues.
These assumptions help scholars and researchers develop theories that
explain how communication works. Here are five theoretical
assumptions of communication and their views:
1. Transmission View: This assumption views communication as a linear
process where a sender transmits a message to a receiver (Shannon &
Weaver, 1948). According to this view, communication is a
straightforward process of sending and receiving information.
2. Transaction View: In contrast, the transaction view assumes that
communication is a dynamic and interactive process between two or
more parties (Barnlund, 1970). This view emphasizes the importance of
feedback and mutual understanding in communication.
, 3. Constructivist View: The constructivist assumption posits that
meaning is constructed by individuals through their interactions and
experiences (Berger & Luckmann, 1966). According to this view,
communication is a process of creating and negotiating meaning.
4. Critical View: The critical assumption views communication as a site
of power struggle and social inequality (Habermas, 1984). This view
emphasizes the importance of analyzing communication in its social
and cultural context.
5. Systemic View: Finally, the systemic assumption views
communication as part of a larger system that includes social, cultural,
and environmental factors (Bateson, 1972). According to this view,
communication is interconnected with other aspects of human life.
References:
Barnlund, D. C. (1970). A transactional model of communication. In K.
Sereno & C. D. Mortensen (Eds.), Foundations of communication theory
(pp. 83-102). Harper & Row.
Bateson, G. (1972). Steps to an ecology of mind. Ballantine Books.
Berger, P. L., & Luckmann, T. (1966). The social construction of reality.
Doubleday.
Habermas, J. (1984). The theory of communicative action. Beacon
Press.
Shannon, C. E., & Weaver, W. (1948). The mathematical theory of
communication. University of Illinois Press.
