Marketing in the Digital Era D373 WGU OA Pre -Assessment 2025
Actual Exam Questions with Correct Verified Answers/ Rated A+
1. Target cus- Customers based on a predefined geographic boundary
tomers
2. Market segmen- Dividing a market through variables such as age, gen-
tation der, education level, family size, occupation, income, and
more
3. Psychographic Focus on the intrinsic traits the target customer has, such
as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
4. Behavioral The way customers go through their decision making and
buying processes, including attitudes towards the brand,
the way they use it, and their knowledge base
5. What is market- The set of institutions and processes for creating, com-
ing? municating, delivering, and exchanging offers that have
value for customers, clients, partners, and society
6. Marketing Coor- Entry-level marketing position responsible for planning,
dinator executing, and managing a variety of functions to deliver
value to the customer and the organization (1-3 years).
7. Marketing Direc- Mid-level marketing position responsible for planning, ex-
tor ecuting, and managing a variety of functions to deliver
value to the customer and the organization, with 7-10
years of experience
8. Vice President Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver
value to the customer and the organization, with 11-15
years of experience
9. Chief Marketing Top-level marketing position responsible for planning, ex-
Officer ecuting, and managing a variety of functions to deliver
value to the customer and the organization, with 20+
years of experience
10. Who is responsi- Chief marketing officer
ble for ROI? (re-
, Marketing in the Digital Era D373 WGU OA
turn on invest-
ments)
11. What is the tradi- Product, price, place, promotion
tional marketing
mix?
12. What is the ex- Product, price, place, promotion people,process, physical
panded market- evidence
ing mix?
13. Strategy Represents what the company intends to do
14. Execution Represents how the company intends to do it
15. Prospects Potential customers who haven't bought from the compa-
ny yet
16. Customers People who have bought from the company
17. Positioning The culmination of the products, services, and experi-
ences that a brand provides to convey value and meet
customer wants, needs, and expectations
18. Conflict Occurs when different companies or competitors have
conflicting goals
19. Buyer's Journey The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and
evaluating the post-purchase experience
20. Brand An identifiable and differentiated product, service, person,
movement, etc.
21. Brand promise What a brand promises to deliver to a customer
22. Brand aware- Awareness of the existence of a brand
ness
23.
Actual Exam Questions with Correct Verified Answers/ Rated A+
1. Target cus- Customers based on a predefined geographic boundary
tomers
2. Market segmen- Dividing a market through variables such as age, gen-
tation der, education level, family size, occupation, income, and
more
3. Psychographic Focus on the intrinsic traits the target customer has, such
as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
4. Behavioral The way customers go through their decision making and
buying processes, including attitudes towards the brand,
the way they use it, and their knowledge base
5. What is market- The set of institutions and processes for creating, com-
ing? municating, delivering, and exchanging offers that have
value for customers, clients, partners, and society
6. Marketing Coor- Entry-level marketing position responsible for planning,
dinator executing, and managing a variety of functions to deliver
value to the customer and the organization (1-3 years).
7. Marketing Direc- Mid-level marketing position responsible for planning, ex-
tor ecuting, and managing a variety of functions to deliver
value to the customer and the organization, with 7-10
years of experience
8. Vice President Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver
value to the customer and the organization, with 11-15
years of experience
9. Chief Marketing Top-level marketing position responsible for planning, ex-
Officer ecuting, and managing a variety of functions to deliver
value to the customer and the organization, with 20+
years of experience
10. Who is responsi- Chief marketing officer
ble for ROI? (re-
, Marketing in the Digital Era D373 WGU OA
turn on invest-
ments)
11. What is the tradi- Product, price, place, promotion
tional marketing
mix?
12. What is the ex- Product, price, place, promotion people,process, physical
panded market- evidence
ing mix?
13. Strategy Represents what the company intends to do
14. Execution Represents how the company intends to do it
15. Prospects Potential customers who haven't bought from the compa-
ny yet
16. Customers People who have bought from the company
17. Positioning The culmination of the products, services, and experi-
ences that a brand provides to convey value and meet
customer wants, needs, and expectations
18. Conflict Occurs when different companies or competitors have
conflicting goals
19. Buyer's Journey The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and
evaluating the post-purchase experience
20. Brand An identifiable and differentiated product, service, person,
movement, etc.
21. Brand promise What a brand promises to deliver to a customer
22. Brand aware- Awareness of the existence of a brand
ness
23.
