CUSTOMER INSIDE
TOOLING
[Ondertitel van document]
,Titel page
Naam:
Studentnummer:
Naam docent: Mark Heeger
Plaats en datum: Rotterdam
Datum: 24-05-2024
1
,FOREWORD
I am pleased to present the report on Customer Inside Tooling. This report is the
culmination of extensive research and analysis within the field of customer
insight in tooling. I am grateful for the opportunity to explore this topic and share
my findings.
I would like to take this moment to extend a special thanks to Marc Heeger. His
inspiring lessons and ongoing support have been invaluable to my learning
process and the completion of this report.
Rotterdam, 24-05-2024
2
, Table of contents
Foreword............................................................................................................................. 2
H1. Digital Marketing and Content marketing strategy (module 1).....................................5
Exercise 1....................................................................................................................... 5
Exercise 2....................................................................................................................... 7
Exercise 3....................................................................................................................... 8
Exercise 4....................................................................................................................... 9
Exercise 5....................................................................................................................... 9
SEO (module 2)................................................................................................................. 11
Exercise 1..................................................................................................................... 11
Exercise 2..................................................................................................................... 11
Exercise 3..................................................................................................................... 13
Exercise 4..................................................................................................................... 14
H3. SEM (module 3).......................................................................................................... 15
Exercise 1..................................................................................................................... 15
Exercise 2..................................................................................................................... 16
Exercise 3..................................................................................................................... 17
Exercise 4..................................................................................................................... 17
H4. Social media marketing (module 4)............................................................................18
Exercise 1..................................................................................................................... 18
Exercise 2..................................................................................................................... 20
Exercise 3..................................................................................................................... 21
Exercise 4..................................................................................................................... 22
Exercise 5..................................................................................................................... 22
H5. Website Development and Optimizing (module 5).....................................................23
Exercise 1..................................................................................................................... 24
Exercise 2..................................................................................................................... 26
Exercise 3..................................................................................................................... 27
Exercise 4..................................................................................................................... 27
H6. CRM (Module 6).......................................................................................................... 28
Exercise 1..................................................................................................................... 29
exercise 2..................................................................................................................... 31
exercise 3..................................................................................................................... 31
H7. E -mail marketing (Module 7).....................................................................................32
exercise 1..................................................................................................................... 32
exercise 2..................................................................................................................... 33
Exercise 3 and 4............................................................................................................ 34
3
TOOLING
[Ondertitel van document]
,Titel page
Naam:
Studentnummer:
Naam docent: Mark Heeger
Plaats en datum: Rotterdam
Datum: 24-05-2024
1
,FOREWORD
I am pleased to present the report on Customer Inside Tooling. This report is the
culmination of extensive research and analysis within the field of customer
insight in tooling. I am grateful for the opportunity to explore this topic and share
my findings.
I would like to take this moment to extend a special thanks to Marc Heeger. His
inspiring lessons and ongoing support have been invaluable to my learning
process and the completion of this report.
Rotterdam, 24-05-2024
2
, Table of contents
Foreword............................................................................................................................. 2
H1. Digital Marketing and Content marketing strategy (module 1).....................................5
Exercise 1....................................................................................................................... 5
Exercise 2....................................................................................................................... 7
Exercise 3....................................................................................................................... 8
Exercise 4....................................................................................................................... 9
Exercise 5....................................................................................................................... 9
SEO (module 2)................................................................................................................. 11
Exercise 1..................................................................................................................... 11
Exercise 2..................................................................................................................... 11
Exercise 3..................................................................................................................... 13
Exercise 4..................................................................................................................... 14
H3. SEM (module 3).......................................................................................................... 15
Exercise 1..................................................................................................................... 15
Exercise 2..................................................................................................................... 16
Exercise 3..................................................................................................................... 17
Exercise 4..................................................................................................................... 17
H4. Social media marketing (module 4)............................................................................18
Exercise 1..................................................................................................................... 18
Exercise 2..................................................................................................................... 20
Exercise 3..................................................................................................................... 21
Exercise 4..................................................................................................................... 22
Exercise 5..................................................................................................................... 22
H5. Website Development and Optimizing (module 5).....................................................23
Exercise 1..................................................................................................................... 24
Exercise 2..................................................................................................................... 26
Exercise 3..................................................................................................................... 27
Exercise 4..................................................................................................................... 27
H6. CRM (Module 6).......................................................................................................... 28
Exercise 1..................................................................................................................... 29
exercise 2..................................................................................................................... 31
exercise 3..................................................................................................................... 31
H7. E -mail marketing (Module 7).....................................................................................32
exercise 1..................................................................................................................... 32
exercise 2..................................................................................................................... 33
Exercise 3 and 4............................................................................................................ 34
3
