Abernathy and Product Life Cycle, S-curve
Utherback
Competing designs are launched in the market (fluid). One dominant design
becomes the winner (trasiftional phase). Firms starts exploiting the dominant
design (specific phase).
From fluid to specific (= incremental; standardized cost-reduction)
Structure:
- from Informal to Formal
Organizational behavior:
- from Flexible and Responsive to Rigid and Predictable
Power:
- from Entrepreneurs to Managers
Orientation:
- from External to Internal
Shift from radical to evolutionary product innovation: in connection with the
development of a dominant product design, this shift is immediately translated into
increased price competition and more emphasis on process innovation.
Incentive for innovation changes as a unit matures. units in different phases of
evolution will respond to different stimuli and undertake different forms of
innovation.
Tushman and Anderson Technological discontinuities: competence enhancing technology/competence
destroying technology (price – performance ratio)
A technical discontinuity ushers in an era of intense technical variation and
selection, resulting in a dominant design. The era of fermentation is followed by a
period of step-by-step technological progress, which can be followed by a
subsequent technological discontinuity.
A technical discontinuity ushers in an era of intense technical variation and
selection, resulting in a dominant design. The era of fermentation is followed by a
period of step-by-step technological progress, which can be followed by a
subsequent technological discontinuity.
This model focuses on organization and social selection processes that influence
the creation of a dominant design and contrasts the social and technological
dynamics in times of fermentation with those in times of increasing change.
When a technology builds on a completely new knowledge base, many competing
designs appear + older technologies are defended even more strongly.
Technology enhancing makes the periods of fermentation shorter (there is already
knowledge).
When there is low appropriability (for example patents that play a role), a single
dominant design will emerge following each technological discontinuity.
After a dominant design sales will peak.
Dominant designs reflect a range of technical, social and political constraints there
Utherback
Competing designs are launched in the market (fluid). One dominant design
becomes the winner (trasiftional phase). Firms starts exploiting the dominant
design (specific phase).
From fluid to specific (= incremental; standardized cost-reduction)
Structure:
- from Informal to Formal
Organizational behavior:
- from Flexible and Responsive to Rigid and Predictable
Power:
- from Entrepreneurs to Managers
Orientation:
- from External to Internal
Shift from radical to evolutionary product innovation: in connection with the
development of a dominant product design, this shift is immediately translated into
increased price competition and more emphasis on process innovation.
Incentive for innovation changes as a unit matures. units in different phases of
evolution will respond to different stimuli and undertake different forms of
innovation.
Tushman and Anderson Technological discontinuities: competence enhancing technology/competence
destroying technology (price – performance ratio)
A technical discontinuity ushers in an era of intense technical variation and
selection, resulting in a dominant design. The era of fermentation is followed by a
period of step-by-step technological progress, which can be followed by a
subsequent technological discontinuity.
A technical discontinuity ushers in an era of intense technical variation and
selection, resulting in a dominant design. The era of fermentation is followed by a
period of step-by-step technological progress, which can be followed by a
subsequent technological discontinuity.
This model focuses on organization and social selection processes that influence
the creation of a dominant design and contrasts the social and technological
dynamics in times of fermentation with those in times of increasing change.
When a technology builds on a completely new knowledge base, many competing
designs appear + older technologies are defended even more strongly.
Technology enhancing makes the periods of fermentation shorter (there is already
knowledge).
When there is low appropriability (for example patents that play a role), a single
dominant design will emerge following each technological discontinuity.
After a dominant design sales will peak.
Dominant designs reflect a range of technical, social and political constraints there
